Erin Kapczynski

CMO, Kontrol Media | Omni-Channel Marketing| Media & Tech | Advisor | Generating Lasting Profitability

[Erin Kapczynski @ErinKapczynski]

Demand gen requires us to think beyond messaging.

Cybersecurity within B2B has continued to evolve, and the more we learn, the more we can see that the metrics support brands that are focused on consumer safety. @adage

#Cyberattacks #Marketing #B2B https://t.co/cZZIAmHz4o

[Erin Kapczynski @ErinKapczynski]

Standing out in a crowded market is no cakewalk, but here's a tip from the pros: ground your strategy in the competitive landscape. Weaving competitive intel into your comms team's daily routine is vital. @Forbes

#Marketing #Strategy #Communication https://t.co/RIWmaj9HKD

[Erin Kapczynski @ErinKapczynski]

Prioritizing employees, customers, & community is key to creating a thriving #CompanyCulture, as exemplified by Jensen's leadership at TCC & Wireless Zone. This case study shows the pivotal role of employee satisfaction in driving customer loyalty. @Forbes https://t.co/Ec9l5Q4Wz0

[Erin Kapczynski @ErinKapczynski]

Getting wrapped up in the influence of specific jargon is understandable, but it's important for marketers to truly tap into what their audience is engaging with – and it might be less buzzy than you think. @Adweek

#B2BMarketing #Marketing #Jargon https://t.co/tPZLfob2S1

[Erin Kapczynski @ErinKapczynski]

How can #SmallBusinesses use #DigitalDisruption to their advantage? Let's take a look:

- Influencer content marketing can help to bring credibility to your SMB
- Collaborative efforts in #B2B (thing multimedia creativity) can lead to #sales growth https://t.co/GL7xOikCtS

[Erin Kapczynski @ErinKapczynski]

Scaling is driven by your #people. Finding alignment with your teams is vital. Providing measurements, organizing role strategies, and strong budgeting – these tactics can all lead to optimal SEO operations. @sengineland

#SEO #scaling #growth https://t.co/2sXR6xGQKw

[Erin Kapczynski @ErinKapczynski]

Embracing digital transformation is no longer about business survival – it's about success 👏 The potential of omnichannel sales teams, advanced sales technology, & hyperpersonalization are all things that bring focus back to the person while embracing #DigitalTransformation.

[Erin Kapczynski @ErinKapczynski]

Navigating change management within #OfficeCulture is a bit like orchestrating a symphony, where each member plays a crucial role in harmonizing transitions. As we embrace change, it's essential to cultivate an environment of open 3communication and adaptability. #WorkEnvironment

[Erin Kapczynski @ErinKapczynski]

The discourse around the efficacy of social media in #B2BMarketing has shifted. The role of #SocialMedia in driving revenue for businesses, encompassing demand gen, shortened sales cycles, and enhanced #customer experience is a vital discussion. @Forbes https://t.co/p3zcpqR8Lh

[Erin Kapczynski @ErinKapczynski]

B2B #marketers must embrace generative AI strategically, aligning its capabilities with organizational goals, investing in foundational skills, and fostering collaboration for maximum efficiency and competitive edge. #Marketing #AI @Forbes https://t.co/JhMsSn4HFb

[Erin Kapczynski @ErinKapczynski]

Through the integration of technology workplaces can drive collaboration and better overall #EmployeeExperience. This in return can lead to a more engaged and compromised #OrganizationalCulture with employees satisfied and motivated to work with the given #TechTools

[Grit Daily News @GritDaily]

Technology’s Influence on Organizational Culture: 8 Lessons Learned by Business Leaders https://t.co/2zYijWgIfX #ExpertRoundups #culture #organizationalculture #tech

[Erin Kapczynski @ErinKapczynski]

#B2BMarketing is all about providing a seamless experience to the customer. By evolving B2B platforms to meet these #CustomerExpectations through self-service or digital options, businesses can have a better impact through their #B2B #MarketingStrategies. https://t.co/v2mznxGfH7

[Erin Kapczynski @ErinKapczynski]

With the addition of technology, #marketing has drastically transformed in the past years. Utilizing data-driven efforts to create and direct a marketing campaign's focus can help marketing teams land the audience they want. #B2BMarketing #DigitalMarketing https://t.co/XKfPHNIr3q

[Erin Kapczynski @ErinKapczynski]

Introducing #NewBrands into your already crafted #MarketingStrategy can be daunting. Luckily strategies to #AlignStrategies and get back on track exist.

This article dives into the different ways companies can work through M&A #BrandIntegration seamlessly. @martechismktg

[MarTech @martechismktg]

5 steps to a seamless post-M&A brand integration via @stephaniesam https://t.co/1g2Vxe1Mv5

[Erin Kapczynski @ErinKapczynski]

Branding is the essence of perception. As noted, many #brands are looking to invest more heavily in #branding. Why? It serves as the cornerstone of our strategic positioning and the foundation upon which we build meaningful relationships with #customers. https://t.co/hcfAN8fSjP

[Erin Kapczynski @ErinKapczynski]

👏👏👏

Work-life #integration works because it allows individuals to blend professional responsibilities with personal pursuits in a harmonious manner, fostering a much greater and more satisfying sense of #flexibility. #WorkLifeIntegration

[Oliver Cookson @olivercookson]

Is it truly about 'work-life balance' or is it about 'work-life integration'?

Think about that.

You don't need to separate your passions from your work.

Integrate them, and you might tap into unlimited fuel.

[Erin Kapczynski @ErinKapczynski]

Modern marketing demands a behavior-based criterion for qualification, moving beyond superficial metrics. Rather than tossing everyone into a generic #lead bucket, teams should segment their #content based on desired communication groups. #DemandGeneration https://t.co/JrJEWsfC76

[Erin Kapczynski @ErinKapczynski]

In #B2B profitability, balancing short-term gains with durable #success across 3 stages - the initial sprint, strategic transition, & sustained profitability - is vital, guided by #metrics like customer lifetime value & cost of acquisition. @martechismktg https://t.co/LFDmQLZaxv

[Erin Kapczynski @ErinKapczynski]

Excellent look at the future integration of the #metaverse 👏

It can be daunting, but this underlying tech has the capability to streamline workflows and create stronger #CX programs – no matter the industry.

#media #tech

[Kelly Hungerford @KDHungerford]

The future of immersive work in the #metaverse https://t.co/RJu3oePgS2 | @VentureBeat #VR #HybridWork #FutureofWork

[Erin Kapczynski @ErinKapczynski]

In every industry, customer #trust is pivotal. As we navigate the paradox of heightened connectivity & skepticism, fostering trust is both a challenge and a necessity, and positive #CX plays a pivotal role in fostering crucial #connections. @cmswire https://t.co/RYcCgjy1RQ