Ernie Perich

Author of the automotive OEM branding blog Advertising agency owner and creative director

[Ernie Perich @ErniePerich]

Somebody please let Bob Parsons at @pxg Golf know that people don’t like to be screamed at while watching a commercial.

[Ernie Perich @ErniePerich]

@unclegrambo Mixed emotions, that’s for sure.

[Ernie Perich @ErniePerich]

Since ⁦@dominos⁩ finally brought @thenoid back after 35 years, I figured it’s a good time to show what he looks like out of costume.

[Ernie Perich @ErniePerich]

6 key factors to a truly refreshing rebrand:
https://t.co/6Ry36hwgPo
#Rebranding #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #BrandMessaging #BrandPositioning #0to60branding

[Ernie Perich @ErniePerich]

Your marketing department is larger than you think.
https://t.co/15eOdYuWhI
#BrandMessaging #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

[Ernie Perich @ErniePerich]

Take this to the bank: brand-level messaging is critical to customer awareness, confidence and trust.
https://t.co/qmNcYulsmS
#Media #Branding #Marketing #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #0to60branding

[Ernie Perich @ErniePerich]

Five reasons why the discovery phase is invaluable to your rebranding process:
https://t.co/8vCv6YSGxu
#Rebranding #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #BrandMessaging #BrandPositioning #0to60branding

[Ernie Perich @ErniePerich]

“Repetition, repetition, repetition” is a powerful mantra in sports, and it’s just as powerful in branding.
https://t.co/xyFMEZBwJN
#AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

[Ernie Perich @ErniePerich]

If it’s not absolutely essential to your brand messaging, eliminate it:
https://t.co/DwuPInPwE2
#BrandMessaging #BrandPositioning #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60Branding

[Ernie Perich @ErniePerich]

A great marketing message is a stop sign. Brands must strike a nerve to be noticed: https://t.co/P3RGZArS5D
#AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #Marcom #0to60branding

[Ernie Perich @ErniePerich]

Bold risks can contribute mightily to a brand’s essence.
https://t.co/03QHZQU53X
#BrandEquity #Branding #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #ElonMusk #BrandPositioning #0to60branding

[Ernie Perich @ErniePerich]

Summing up your brand in just a few words is difficult, but so worth it. Here's why: https://t.co/uCU1Rd0qd1
#Taglines #MissionStatement #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

[Ernie Perich @ErniePerich]

A great tagline can inspire an entire workforce. Is your tagline right for your brand?
https://t.co/QmsGWIQUh8
#Taglines #MissionStatement #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

[Ernie Perich @ErniePerich]

Some thoughts about the Super Bowl car commercials while I try to figure out what the heck was going on with that halftime show.
https://t.co/jTyGisrl4T
#TVAds #TV #Advertising #Branding #SuperBowl55 #SuperBowl #Automotive #AutomotiveOEM #AutomotiveSupplier #OEM #0to60Branding

[Ernie Perich @ErniePerich]

Get my biweekly newsletter - with insights into automotive supplier branding, advertising, and creative - sent directly to your inbox:
https://t.co/0mNIj8WzdK
#AutomotiveOEM #AutomotiveSupplier #Branding #Marketing #Automotive #OEM #Advertising #BrandIdentity #BrandPositioning

[Ernie Perich @ErniePerich]

A great CMO has a well-developed right brain.
https://t.co/d1PNNapu1a
#AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #Marcom #0to60branding

[Ernie Perich @ErniePerich]

Radio ads are a cost-effective way for B2B marketers to target audiences and boost awareness.
https://t.co/VZnTVmB0e7
#RadioAdvertising #Radio #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

[Ernie Perich @ErniePerich]

Simplifying high-tech messages with visuals is more than just eye candy:
https://t.co/g9FrTq2I85
#Infographics #DigitalMarketing #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60Branding

[Ernie Perich @ErniePerich]

Still think business-to-business advertising is boring? Jean-Claude Van Damme is here to knock some sense into you. https://t.co/dYh8I7yCzZ
#ProductDemo #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

[Ernie Perich @ErniePerich]

New names play a big role in a brand’s growth and perception, but always check the international implications.
https://t.co/I99ENxl854
#Naming #AutomotiveOEM #AutomotiveSupplier #Branding #Marketing #Automotive #OEM #BrandPositioning #Marcom #0to60branding