Joy Herbers

Content strategist at E Source. Curious about energy, language, content, and cats.

[Joy Herbers @ESourceJoy]

"The tsunami of demand is coming. I don't think the battery industry is ready for it." @samjaffe, VP of @e_source battery solutions, estimates battery cell prices will surge 22% from 2023 through 2026, peaking at $138 per kilowatt-hour, per @CNBC article https://t.co/r2QTDM9jY1

[Joy Herbers @ESourceJoy]

Now that I'm a quadruple-vaxxed shut-in 🫣, I'm freaking out about my summer #utility bill. @XcelEnergyCO, when I call you, panicked, here's how you talk me off the ledge: https://t.co/gnKLN9tyuw #electricitybill #energycosts

[Joy Herbers @ESourceJoy]

Advice for #SCOTUS and @RepCawthorn: Content is easier to leak and drip when it's modularized. @SophieMGravel will teach the @PCASinc omnichannel-ready writing methodology at @OmniXconf ONLINE June 13. https://t.co/F7lHAJtqdD #UXWriting #contentstrategy #OmniXConf

[Joy Herbers @ESourceJoy]

@scottkubie @adelanteconvo Excellent chat, great advice. Thanks, @scottkubie!

[Joy Herbers @ESourceJoy]

Top Tasks Tops Tasks Top Tasks Top Tasks please please please please 🤞 @gerrymcgovern

[Working In Content @wicontent]

We've organised a fun giveaway! 🥳

You can enter to win 'The Content Strategy Bookshelf'— all 12 of these incredible books (see thread):

https://t.co/FayG5DSdAm 📚🧵👇

[Noz Urbina @nozurbina]

https://t.co/BVhrQMawYe

@ESourceJoy

[Joy Herbers @ESourceJoy]

I've lived like this for a year during my house remodel. C'mon, people, we can do this. https://t.co/OU7zfz32RD #inductioncooking #Electrification @SonjatMorgan

[Joy Herbers @ESourceJoy]

@ENERGY Lookin' good, doin' good @bouldercolorado #boulderCO 🌞🌄

[Joy Herbers @ESourceJoy]

When my parents' electricity bill shot up to $800/mo bc my dad was mining #Bitcoin, my mom told him to shut it down. His friend Dave took over the operation. Then Dave's girlfriend dumped him. How can #utilities support Dave? Ask #ESource https://t.co/OaqmNfop3m

[Joy Herbers @ESourceJoy]

This is exactly why it's so hard to pilot #ContentStrategy with one department or on one microsite. It's all built on systems--people, processes, and technologies. For better or worse 👰🤵‍♂️, when one shifts, they all shift.

[Joy Herbers @ESourceJoy]

Progressive content! Because readers are on different communication channels and in different stages of their journey to understand a topic. It's the Tao of #contentstrategy ⛩️☸️

[Noz Urbina @nozurbina]

I actually just tripped someone out with #ContentStrategy.

We were discussing how to structure a whitepaper and I said it should be fractal, to allow infinite progressive disclosure.

His eyes just drifted up and to the side and I could see the wheels spinning like mad. 1/

[Joy Herbers @ESourceJoy]

"Good, strong documentation is the artifact of a caring relationship." -Eileen Webb 😭💕 #Confab2021

[Joy Herbers @ESourceJoy]

@ConfabEvents @GurdeepPandher I legit cried 🥰

[Joy Herbers @ESourceJoy]

If you don't include #changemanagement in your #contentstrategy initiatives, brace yourself for a major fail 😭💔 #Confab2021

[Laura Robertson @laurazoee]

"Content strategy is hard. Because content strategy is change."

@GordinaryWords is making it feel a whole lot less hard with all of the practical advice for getting unstuck and his impossibly encouraging tone. Inspiring serious #ConfabFeelings at #Confab2021. ❤️

[Joy Herbers @ESourceJoy]

@laurazoee @STahran You mean sharing PPTs with different master slides and alternating copyright dates in the footer isn't a great user experience? 🤦‍♀️@nozurbina @OmniXconf

[Joy Herbers @ESourceJoy]

@RobertMills Marvelous news! 🥳 I was wondering why there were no longer emojis in GC email subject lines 😢 See you at Confab!

[Joy Herbers @ESourceJoy]

Gulp😳: "1,000 words of content that takes 20 hours to write, review, sign off and publish can create around 2 kg of CO2. ... The Web content industry is producing all this waste." 🏭🌏What are #utility web teams doing to limit their pollution? 💚https://t.co/jfcDpIvWo6

[Joy Herbers @ESourceJoy]

Joining us now is Houndstooth Bowie, reporting live from Chad

[Dr. Allison Gill @allisongill]

Your NPR reporter name is your favorite pattern + a deceased singer/songwriter.

Hello. I’m Herringbone Buckley, and this is NPR News.

GO!

[Office of Critical Minerals and Energy Innovation @DOECMEI]

#NationalParkWeek: @ENERGY FEMP and @NREL assisted Alcatraz Island with deployment of 305 kW solar PV + 1,900 kWh of batteries displacing diesel fuel that powered the island with an originally estimated GHG emission reduction of 64% https://t.co/tW00iyWlzb

[E Source @e_source]

Almost 950 million people have been vaccinated for COVID-19. What if we rallied against #climatechange with as much haste? #Electrification is an easy first step. In this #ESource white paper (https://t.co/fnM8Moo2F9), we offer a framework for developing electrification programs.