@FormerTTchamp@VegarKulset@lukascph Don't forget brand awareness in all this. It's all about making the spectators recognize and remember a brand , in the end that could be the factor that turns someone from one brand to another - or at least exploring that brand.
@VegarKulset@AbraJonas@LeTour Based on raw data from various sources for analytics clearly show a huge peak in brand mentions, and I know that for a fact since I am monitoring one of the brands on mentions and traffic to their website. Exposure on Tdf = Amazing value.