Brandon Zinser

10yr Email & SMS Expert Helping DTC Brands Increase Customer LTV & AOV | Never Been on Forbes List | $90+mil In Client Tracked Revenue

[Brandon Zinser @eternalinbox]

This is what happens when you nail

these 4 areas of the email 👇

- Interesting subject line
- Great offer
- Well-written copy
- Direct call to action

When all 4 come together, the money starts flowing in.

Simple as that.

Now, who needs an audit on their current email strategy?

DM me and let's get to work.

[Brandon Zinser @eternalinbox]

Paid advertising expenses rise.

Social media algorithms evolve.

Both can suspend your account with no warning.

However, once someone subscribes to your email list, they remain yours.

They gave you their email, they want to hear from you.

Now, give them what they want.

Grow your list.

It's OWNED first-party data.

What could be better?

[Brandon Zinser @eternalinbox]

Why I'm doubling down on personal brand

To build a killer email agency 👇

A personal brand is one of the highest-leveraged activities you can do.

➡️ Trust and Authenticity

↳ Authentic Relationships: Personal branding fosters genuine connections. People prefer to engage with individuals rather than faceless entities.

↳ Brand Loyalty: Authenticity builds loyalty. When people trust you, they are more likely to support your endeavors.

➡️ Long-Term Sustainability

↳ Consistency: Unlike businesses, which can change or fail, a personal brand endures. Your reputation remains valuable no matter what ventures you pursue.

↳ Flexibility: A strong personal brand allows you to pivot and adapt to new opportunities without losing your audience or credibility.

A personal brand done right can change your life forever.

Have you started building?

[Brandon Zinser @eternalinbox]

@benfitterman Quavo racheros, like the egg dish.

[Brandon Zinser @eternalinbox]

The DTC email space is forever changing

But one thing that’ll never change:

Human desires on a subconscious level

→ Health
→ Wealth
→ Love
→ Happiness

If what you're selling does not contribute to one of these areas, it's a tough sell.

No optimized landing page, viral ad, killer email copy, or fast shipping will help you.

[Brandon Zinser @eternalinbox]

@benfitterman 100%

[Brandon Zinser @eternalinbox]

What's helped me land clients 👇

Sell the outcome, not the service...

Don't sell email marketing: Pitch the promise of more site visits and repeat customers.

Don't sell ad buying: Sell the product of mass brand exposure & new customer acquisition.

Don't sell copywriting: Sell a higher conversion rate leading to more sales.

When you sell the outcome, the service shouldn't be as hard of a sell.

[Brandon Zinser @eternalinbox]

When crafting campaigns, remember..

Behind every email is a real person.

↳ Not just numbers.
↳ Not mere stats.
↳ Not just potential revenue.

See them, respect them, engage them.

People buy from people.

That's what it's all about.

[Brandon Zinser @eternalinbox]

Copywriting tip to improve conversions.

Stop writing for an audience.

Start writing for ONE person.

The magic happens when your copy feels like a one-on-one conversation with your ideal buyer.

Writing in this style ensures it's personal and therefore, persuasive.

[Brandon Zinser @eternalinbox]

"Email marketing is dead"

I'm starting to think this may be true...

JK, of course 😎

It's alive, and it's more important than EVER.

- 4.1 Billion people use email

- Email averages $42 for every $1 spent

- It's how 73% of millennials prefer to hear from brands

- 90%+ of users check it every day

- People buy 10X more from email than social media

Yeah, email marketing is dead..

Pshhh, give me a break 😆

[Brandon Zinser @eternalinbox]

@thejohnweak 100%!

[Brandon Zinser @eternalinbox]

Email Myth: You only have 1 subject line

False, you actually have 2...

Ace both these elements...

And watch your open rates climb! 👇

[Brandon Zinser @eternalinbox]

Create a burner email account

•Google Top 100 DTC brands
•Sign up to their lists
•Trigger abandoned carts
•Create labels and filters
•Categorize by industry

Never run out of inspiration again.

Life's too short to hire subpar employees.

[Brandon Zinser @eternalinbox]

As an Ecomm brand owner, you're busy..

Is your email marketer going the extra mile?

Every email strategist should be up to date on the latest trends.

Don't know what I mean?

Have them start here:

[Brandon Zinser @eternalinbox]

↳ Your first: The actual subject line.
➤ Make it catchy. Make it snappy. Grab their attention!

↳ The second: Preview Text.
➤ This is where the magic happens. Spark curiosity. Make them wonder what's inside.

[Brandon Zinser @eternalinbox]

@TheConnorFlynn8 100%, Email is the one thing you own. No one owns their social media platform.

[Brandon Zinser @eternalinbox]

@TheConnorFlynn8 Love to see it, keep killing it!

[Brandon Zinser @eternalinbox]

Tech stacks my 7-figure Ecomm clients use.

Might be simpler than you think...

🛒 store: Shopify
✉️ email: Klaviyo
📲 sms: Attentive
💛 CX: Gorgias
⭐ reviews, referrals, loyalty: Yotpo
🔁 subscriptions: ReCharge
📝 surveys: Typeform
💻 LP A/B testing: Unbounce

You don't have to use a big & complicated tech stack to kill it.

[Brandon Zinser @eternalinbox]

The fear of loss is a greater motivator than the prospect of gain.

Use it to your advantage when writing email copy.

This isn't "unethical".

It's that people are lazy. Given the choice, they'd stay right where they are.

➡️ Give them a reason to act NOW.

This can be as simple as:

"1 spot left. First come first served."

"Price will be going up 25% after launch."

"Enroll today or miss out on these exclusive bonuses."

Introduce consequences.

Watch your conversions skyrocket.

[Brandon Zinser @eternalinbox]

Sent an email out 20 minutes ago and it’s already had 150 opens.

Think about it…

A direct line of communication to an audience that can’t be randomly taken away by a robot or algorithm.

If I got banned from every platform today I’d still be around.

Have you started taking email seriously yet?