The founder’s job is to make sure the company never loses momentum. That means keeping your foot on the gas, no matter what. No matter what’s being thrown at you, pressure, challenges, doubt, etc. That’s one of the hardest jobs of a founder.
Negotiation and making business deals is one of the most fun skills to develop as an entrepreneur. It’s subtle, but it’s real and powerful. One small tactic or strategy can lead to making a business deal that can change everything.
Sometimes you don’t realize how BIG of a thinker you have to be at the tippy top. What feels big at a local level is TINY to the big dawgs. Challenge yourself to think bigger.
My biggest regrets and failures since starting Thirst has been the times I have shifted my focus from offense to defense. Always stay on the offense. Make sure your defense is solid. But your job as an entrepreneur is to stay on the offense to keep the train moving.