In this episode of Moments in the Making, Alan Steel, Senior Executive Creative Director at Studio Ethara, shares the story behind this unique offering, from concept to execution.
Watch the full video via https://t.co/M6F8AzU9Hi
16/360 reimagined the fan experience at @abudhabigp, placing guests at the heart of the action with access to multiple vantage points, blending high-speed spectacle with a premium club-lounge experience.
On screen, it moved you. Live, it surrounds you.
Don’t miss @HansZimmer's surreal performance on 13 November.
📍 Etihad Arena
Get your tickets now via https://t.co/eeEufR0XuX
A timeless voice. An unforgettable night.
@AndreaBocelli brings the 30th Anniversary Romanza World Tour to Abu Dhabi at Yasalam Classics.
📆 2 December
📍 Etihad Arena, Yas Island
Last few tickets remaining. Get yours now https://t.co/M6F8AzU9Hi
@thescript just entered the #Yasalam2026 hall of fame 🏆
📆 Sunday, 6 December
📍 Etihad Live
Exclusive to #AbuDhabiGP ticket holders. Tickets via https://t.co/M6F8AzU9Hi
Just pull us closer to December already. We can't wait for @TheChainsmokers 😍
📆 Sunday, 6 December
📍 Etihad Live
Exclusive to #AbuDhabiGP ticket holders. Tickets via https://t.co/M6F8AzU9Hi
Going through six degrees of celebration right now 😍
@thescript are now officially part of the F1™ Season Finale After-Race Concerts. Don’t miss them at Etihad Live on 6 December.
Don’t let this night pass you by 🙂↕️
@TheChainsmokers are heading to Etihad Live on Sunday, 6 December to close out this year’s F1 Season Finale After-Race Concerts.
@xtina got a hit in every genre 🔥
Hear it all live at Etihad Arena on 25 September.
Tickets are selling fast. Head to https://t.co/M6F8AzU9Hi to get yours.
We’re proud to have supported on the delivery of the event on behalf of @dctabudhabi - curating a festival experience for local and regional audiences that helps ensure Emirati heritage remains lived, learned and shared.
#Ethara
Across 16 days, the festival presented live performances, traditional crafts, culinary experiences, workshops and interactive programmes that connected visitors with the emirate’s vibrant heritage.
Seven Grammys. One iconic voice.
@xtina is bringing a night you don’t want to miss.
📅 25 September 2026
📍 Etihad Arena
Tickets are selling fast. Secure yours now via https://t.co/M6F8AzU9Hi before they��re gone.
Last year, we welcomed over 15,000 fans to Etihad Arena for Jennifer Lopez's Up All Night Live in 2025 Tour. We led every stage of the event's delivery, including the planning, promotion, set-up and execution, as well as bringing the artist to the UAE capital.
The sold-out show was more than a standout night on Abu Dhabi's calendar. It formed part of a wider summer programme that helped position the city as a year-round destination for live experiences.