The Ethicologist

Promoting fashion with a conscience, providing business solutions to small ethical fashion companies

[The Ethicologist @Ethicologist]

Telling the #story is just as important as selling #sustainable #fashion. How are we doing on that? Some #fashion #buying #tips to our #customers #courtesy of a great #fashion #consumer #Joancrawford #tip 5

[The Ethicologist @Ethicologist]

Telling the #story is just as important as selling #sustainable #fashion. How are we doing on that? Some #fashion #buying #tips to our #customers #courtesy of a great #fashion #consumer #Joancrawford #tip 4

[The Ethicologist @Ethicologist]

Telling the #story is just as important as selling #sustainable #fashion. How are we doing on that? Some #fashion #buying #tips to our #customers #courtesy of a great #fashion #consumer #Joancrawford #tip 3

[The Ethicologist @Ethicologist]

Telling the #story is just as important as selling #sustainable #fashion. How are we doing on that? Some #fashion #buying #tips to our #customers #courtesy of a great #fashion #consumer #Joancrawford #tip 2

[The Ethicologist @Ethicologist]

Telling the #story is just as important as selling #sustainable #fashion. How are we doing on that? Some #fashion #buying #tips to our #customers #courtesy of a great #fashion #consumer #Joancrawford

[The Ethicologist @Ethicologist]

But how will #business get ready for this #change in the #marketplace?

[Fashion Revolution @Fash_Rev]

We can’t tackle unsustainability without addressing overconsumption, but we can encourage brands to take responsibility for their environmental impact beyond the slogans they print on clothes. #WhoMadeMyClothes

[The Ethicologist @Ethicologist]

Do we need new role models in #fashion? This was the #question that came to me as I #watched an interview with Sophie Kinsella, #Confessions of a #Shopaholic. https://t.co/0iBb2PI1YC

[The Ethicologist @Ethicologist]

It's when I hear such #words of #wisdom that I #Remember how #fashion in its true form should be #serving us and not #enslaving us. #How can we #findourwayback?

[The Ethicologist @Ethicologist]

Despite #sustainable #fashion #brands #targeting the middle class woman, the average fashion buying man also engages with sustainability - but how do they? and why do they? understanding these drivers is key to expanding this market

[The Ethicologist @Ethicologist]

Raising awareness is the first hurdle for small #ethicalfashion #brands, making the message of #sustainability in #fashion a mainstream issue

[The Ethicologist @Ethicologist]

Nope #No #business on a #dead #planet!

[John Smith (son of Harry Leslie Smith) @Harryslaststand]

I met the woman who would become my wife in war ravaged Hamburg in 1945. She was suffering from malnutrition but she always insisted on sharing the food I knicked from my RAF base for her with #Refugees b/c as she said "they've had it much worse than me and I still have a home."

[The Ethicologist @Ethicologist]

The #three #principles of #great #business, #how to become a much #loved #brand? Being #customer #centric, thinking and doing #longterm#investment and #innovation. #How do you think we are doing in the #sustainablefashion #industry? Are these central to your #business #model?

[The Ethicologist @Ethicologist]

One of the main ways of #changing our #wasteful #consumer #society is to take this subject of #sustainability and the #scarcity of natural #resources to the #class #rooms. Even #fashion #degrees do not include it in their #curriculum.

[The Ethicologist @Ethicologist]

Are you doing the #research?Wanna understand the #sustainable #fashion #market #better, we can help

[The Ethicologist @Ethicologist]

Setting the right #market #price is #key to #brand #Longevity. It means #optimising #benefits for all parties. How did you find your market price? is it reaching the biggest potential market ? As a #sustainablefashion #brand engaging #pricing #research is key to maximum outcome

[The Ethicologist @Ethicologist]

There is something that sets the #average #consciousconsumer apart and it isn’t an issue of #liberal, or #conservative politics, it isn’t even #finance although that helps. What are the #drivers of the #sustainablefashion industry? Discovering this has been our #mission!

[The Ethicologist @Ethicologist]

Are you looking to grow your #marketshare ? Do you know #who your #potential #customers are? The #ethicalfashion #consumer #monitor can provide robust data at affordable prices. We are #investing in the #sustainablefashion #industry

[The Ethicologist @Ethicologist]

#What is our role as #sustainablefashion #brands to bring #quality back to the consumer? Is quality something the #sustainable #fashion #industry is known for? How can we show quality is #value for #money? How are you talking about quality and making quality your #habit?