Danny etling

[Danny etling @EtlingDanny]

Non-profit organizations must be extremely crafty and innovative with their PR strategies. #YK16Spring

[Danny etling @EtlingDanny]

Be sure to keep publics informed with as much info as possible during crisis #YK16Spring

[Danny etling @EtlingDanny]

The medium is the message when it comes to communication #YK16Spring

[Danny etling @EtlingDanny]

Pet Co does an incredible job of involving their publics on social media #YK16Spring

[Danny etling @EtlingDanny]

It is always better to communicate to your publics in a conversational tone on social media #YK16Spring

[Danny etling @EtlingDanny]

Remember when dealing with crisis communication you must be accommodative. #YK16Spring

[Danny etling @EtlingDanny]

Whenever you see a catchy title on an article online, beware of link bait! #YK16Spring

[Danny etling @EtlingDanny]

Always be sure to dig deeper into the data than just what is on the surface #YK16Spring

[Danny etling @EtlingDanny]

Use visuals, such as infographics, when trying to convey your particular message. #YK16Spring

[Danny etling @EtlingDanny]

Don't believe everything you read on social media. 11% of Instagram posts that read no filter actually use a filter #YK16Spring

[Danny etling @EtlingDanny]

If you really want all the information from a tweet, just take a good look at its code #YK16Spring

[Danny etling @EtlingDanny]

Data changes the entire way that companies can use social media to find out information. #YK16Spring

[Danny etling @EtlingDanny]

One of the more recent and creative ways to send out information in PR is by using infographics #YK16Spring

[Danny etling @EtlingDanny]

Remember that people believe PR professionals are nice friendly liars, so we must do our best to improve the profession #YK16Spring

[Danny etling @EtlingDanny]

The damn daniel viral video is a great example of social media use gaining popularity #YK16Spring

[Danny etling @EtlingDanny]

The #breakyoumake campaign by Chobani does an excellent job at inviting user generated content. #YK16Spring

[Danny etling @EtlingDanny]

It's important to understand the different levels of social media interaction. #YK16Spring

[Danny etling @EtlingDanny]

Companies track data on social media sites that are pertinent to their marketing strategy in order to understand their consumers #YK16Spring

[Danny etling @EtlingDanny]

coca-cola does an excellent job of inclusion with their share a coke campaign #YK16Spring

[Danny etling @EtlingDanny]

Tracking the activity on social media does not require a company to respond #YK16Spring