We’re proud to see Muhammad Shah recognized with a TRAC 2026 Sustainability Award, a well-deserved acknowledgment of his leadership & ongoing contributions to advancing tire recycling & circular economy solutions.
Congratulations to all Industry Leadership Award recipients!
🏆 Congratulations to the recipients of @TRAC_News's 2026 Industry #Leadership#Awards!
🎖️ Lifetime Achievement,
🌱 Sustainability,
⭐ Young Leader
Advancing #innovation, #sustainability, and leadership across Canada's #tire and #rubber industry.
https://t.co/hBgdnorUl7
Climate action starts with everyday decisions. 🌱
At eTracks, we’re proud to play our part in shaping a more sustainable, greener Ontario. Let’s keep the momentum going this World Environment Day.
#WorldEnvironmentDay#NowForClimate#eTracks#ClimateAction
Clean Air Day is about the choices we make & their impact. 🌍
Based on Ontario eTracks data, tire recycling reduces smog‑forming emissions from 14.65M to 3.65M kg of O₃, preventing 11M kg of O₃ from entering our air.
ISO‑reviewed LCA (2019–2024).
#CleanAirDay#eTracks#LCA
🇨🇦🌱 Canadian Environment Week is here!
It’s a moment to celebrate progress, spotlight the challenges ahead, & take action to protect the places we call home. From climate action to cutting waste, small steps add up to big impact. 🌍
#EnviroWeek#eTracks#CanadianEnvironment
Chakaia Booker transforms recycled tires into impactful sculptures, reframing end‑of‑life materials & driving thinking on resource recovery & innovation in circularity. At the 10th Tire Recycling Conference, she showed how creativity unlocks new value for sustainable solutions.
We had a great time at the 10th Tire Recycling Conference last week, connecting with customers, partners & industry leaders to share ideas on innovation & sustainability.
Thanks to Stephanie Mull, the Tire Recycling Foundation, & Pretred for the tour!
#TireRecyclingConference
According to the National Inventors Hall of Fame, John Boyd Dunlop created the 1st practical air‑filled tire in 1888, just to make his kid’s bike ride smoother.
Tires have come a long way & when they’ve done their job, that’s where we help collect & recycle end-of-life tires♻️
3-day weekend mode: ON 🚧
Wishing everyone a safe and happy Victoria Day long weekend; enjoy the extra day with family, friends, and plenty of fun!
#eTracks#LongWeekend#Community#VictoriaDayWeekend
We’re proud to be returning as a Gold Sponsor for OTDA's 27th Annual Golf Classic!
This event brings together tire & auto professionals from across the industry for a day of golf, networking, & connection. See you on the green! ⛳️
#eTracks#OTDA#OTDAGolfClassic#GoldSponsor
In 2025, 33 contaminated loads were delivered. 🚛
Most were accepted, but at a cost. Each contaminated load results in a $500 penalty, totalling ~ $16,500 across the system. Clean loads don’t just improve efficiency; they keep the system moving.
Keep it clean. Keep it moving.
What’s in a load can impact the entire system.
👉 Swipe to see the difference between a clean load and a contaminated one. Clean, sorted loads keep operations moving.
Contaminated loads create delays, rework, and disruption across the network.
#CleanLoads#CircularEconomy
eTracks is excited to welcome Bopanna "CK" Chodumada to the team!
With 15+ years in EPR, operations, and large-scale program delivery, most recently in battery recycling, CK brings strong leadership in regulatory excellence, data-driven strategy, and modernization.
#eTracks
Choosing recycled over new materials protected 4,860 km² of freshwater ecosystems (≈25% of Lake Ontario) and saved water equal to 24.1M showers. 🌊🌱
*Based on ISO‑reviewed LCA results using Ontario eTracks ELT recycling data (2019–2023).
#eTracks#CircularEconomy
Did you know natural rubber comes from the Hevea brasiliensis tree, which releases latex through a network of tubes when tapped?
This natural polymer is used in 40K+ products, and nearly 70% of the global supply becomes car tires!
#eTracks#HaveaBrasiliensis#NaturalRubber
With NHL playoffs starting April 18, it’s a great time to celebrate hockey + sustainability!
In Ontario, recycled rubber from tires we collect gets a second life as locally made hockey pucks. That’s a win for the planet, no matter the score on the ice. 🌱🥅
#eTracks#EndMarket
Earth Hour is almost here! Let’s flip the switch and show our support for the planet 🌎💡
Join millions around the world in powering down and taking a moment to reflect on how small actions can make a big impact.
#EarthHour#Canada#EnergySaving#ClimateAction