Evan Kaufmann

Creative Director working in music. Collabing with some of the best creatives in the biz... Husband, father, follower...

[Evan Kaufmann @EvanKaufmann]

Artist rebrands should feel like a new and exciting extension of an already existing world. Not a full abandonment of what's already been built...

Unless.......

[Evan Kaufmann @EvanKaufmann]

Stop posting content.

Start building worlds.

[Evan Kaufmann @EvanKaufmann]

When shooting for an album cover, alignment between the creative director’s vision, the artists vision, and the photographers vision is crucial. This one asset will dictate the rest of your rollout visuals and set the tone for the world you’re building…

[Evan Kaufmann @EvanKaufmann]

alignment between your vision + artists vision + photographers vision = one clear world the audience can step into

[Evan Kaufmann @EvanKaufmann]

The test of any good photographer should be can you take a white cyc wall backdrop and come away with something unique, personality driven and inspiring.

[Evan Kaufmann @EvanKaufmann]

Good creative direction isn’t making things look cool. It’s making everything feel like the same story.

[Evan Kaufmann @EvanKaufmann]

Good creative direction isn't about taste as much as it’s about alignment.

[Evan Kaufmann @EvanKaufmann]

GOOD Creative direction turns a song into a world people want to live in.

[Evan Kaufmann @EvanKaufmann]

When the art, video, stage, and rollout don’t talk to each other... you feel it instantly.

[Evan Kaufmann @EvanKaufmann]

Good creative direction gives fans something to recognize before they hear a note.

[Evan Kaufmann @EvanKaufmann]

good creative direction is trusting the vision as much as you trust the team to execute it.