Evan Oder

President + Founder of @getmaplabs

Adventurer and Entrepreneur.

[Evan Oder @EvanOder]

I haven't tracked rankings in almost 5 years. My life and business are so much better off because of that small change in how I measure success.

[Map Labs @GetMapLabs]

Rank tracking tools are lying 🤥 to you! Part 1 of 5 on why you need to make the switch to performance reporting 📈 for your business or agency.

#Marketing #SEO #LocalSEO #Analytics

[Evan Oder @EvanOder]

Can't wait to do the next update on this research comparing Google Business Profiles with Bing Places, Apple business connect, and Yelp.

Would love to hear from others and see what their data looks like across all 4 platforms.

#SEO #LocalSEO #resultsnotrankings

[Map Labs @GetMapLabs]

Last but not least, Part 3 of our deep dive focused on Google vs Yelp performance.

Our research indicates that Yelp is squarely in the #3 spot behind Apple Maps (#2) and Google (#1) when it comes to local search impact and performance.

https://t.co/DsKv1QUhtF

#SEO #LocalSEO

[Evan Oder @EvanOder]

@gsterling I'm finding these SGE searches for local to be useless. They're just displaying (in text) the average rating and or the editorial snippet, slightly revised. Totally redundant information. I can see star ratings and total reviews perfectly fine in the standard SERP.

[Evan Oder @EvanOder]

@ndyjsimpson @gsterling So far I haven't noticed any change in traffic for customers on Bing. In fact, we just wrapped a 6-month comparison of Google Business Profiles and Bing Places. Forget about beating Google, Bing is smaller than Apple and Yelp on Local Search.

[Evan Oder @EvanOder]

When it comes to Local Search, if @bing wants to take the crown from @Google, they'll have to catch up to Apple and @Yelp first

Google search has gained market share in 2023 while Bing has declined.

@OpenAI and #ChatGPT have not tipped the scales (yet).

#SEO #LocalSEO

[Map Labs @GetMapLabs]

@Google vs @bing, Apple, and @Yelp (Part 1). We compared results from 100 businesses in the restaurant and hospitality industry across all 4 channels over 6 months.

So much for @OpenAI and #ChatGPT tipping the scales in Bing's favor (so far)

https://t.co/sQT8OVIqv9

#SEO

[Evan Oder @EvanOder]

There are A LOT of opinions on this topic so I figured I would add a few more to the mix :)

5 Undervalued ranking factors:

1- Engagement
2- Photos
3- Products/Menus/Services
4- Hours of operations (open vs closed)
5- Attributes

Read more: https://t.co/lERcu4JFdc

[Map Labs @GetMapLabs]

Ranking surveys are opinions, not facts. Here are 5 ranking factors that we think are completely undervalued and deserve more attention from search marketers. #SEO #LocalSEO #Google
https://t.co/dHaqzXSYsD

[Evan Oder @EvanOder]

Believe it or not, I haven't used rank tracking tools in over 5 years. This has led to incredible results with client retention and their understanding of search and the value of my services. If you haven't already made the switch, you should. #SEO #Google #LocalSEO #GMB

[Map Labs @GetMapLabs]

Tired of clients or your boss grilling you on your SEO reports? Consider ditching rank tracking for performance reports. Here are 5 reasons why you should make the switch: https://t.co/4ZVexin4W2 #seo #localseo #google #rankingsvsresults #GMB

[Evan Oder @EvanOder]

@JoyanneHawkins My speculation here is that impressions dropped due to diminishing ranking (bot traffic). Clicks though, could be coming from actual users and direct/branded search. Which would be unaffected by the impression share. Hard to say without seeing the keyword data.

[Evan Oder @EvanOder]

@JoyanneHawkins When you're competing with a business that does show their address, absolutely.

[Map Labs @GetMapLabs]

Specialist or Generalists for listing management. Which one do you choose for your Google Business Profiles? https://t.co/VOjjfF9ljz #Google #GMB #LocalSEO #listings

[Map Labs @GetMapLabs]

@rustybrick More likely a result of advertisers looking to invest in Bing and Google, not a shift away from Google in favor of Bing. Market share for Bing is hardly up while Google also increased YOY. This does vary by market but it doesn't seem like Bing has gained many users with GPT.

[Map Labs @GetMapLabs]

New Google Business Profile Feature! You can now add menus through 3rd party integration partners. This saves a lot of time to get your menu onto your listing and keep it updated! #localseo #GoogleBusinessProfiles #seo #Google