Back by popular demand, we're reopening the vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of the biggest DTC brands.
Not just their ads. The full stack:
Paid strategy > Organic > Landing pages > Google ads > Email > Offers
Everything.
Easily the most ripped asset we’ve ever put out.
So we’ve packaged them properly. One folder.
Here’s who’s inside:
– Alo Yoga
– Ancient and Brave
– BREZ
– Glossier
– IM8
– Kind Patches
– LOOP Earplugs
– Meshki
– Rhode
– Refy
– Wonderskin
Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook.
Retweet this post and comment "vault" and I'll send it over
We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours.
Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of.
The problem is that the conversation has been scattered.
A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system.
So we built this.
Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day.
It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside.
A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next.
Want it?
Retweet this post
Comment "persona" and I'll send it over
I got banned twice on Reddit for promoting my product without enough comment history (ground rule).
So I built an auto-commenting bot using @claudeai.
- It earns 10x more karma than I do by actually giving helpful feedback and answering questions.
- Its comments look just like mine (even my teammates couldn't tell it was AI).
- It can also run in batch mode to easily fill your daily quota within specific subreddits.
I already gained 263 karma in just 3 days of using it.
Now I can consistently promote my product without triggering Reddit’s spam filters.
If you follow, comment, and repost this, I’ll send you the repository link.