Are $SOFI HELOCβs in house now? With most Americans unwilling to sell their homes due to locked in low interest rates, they are sitting on trillions in equity. Great market to break into @anthonynoto π ποΈ
https://t.co/BfrwflzxVI
Anthony Noto announced a new $SOFI product and nobody noticed.
This morning during the CNBC interview he said "Weβve recently made the decision on Home Equity Lines to give people even lower cost of debt"
HELOCs are already live on the website and in the app. I do not know when this launched, but I do know it was not there until very recently.
Looks like $SOFI is ramping up its credit card business. 0% APR for 15 months, $200 cash bonus, and unlimited 2% for a $0 annual fee CC is a darn good deal.