Brad Giles

Helping CEOs & leadership teams confidently build enduring great companies. Author Onboarded, Made to Thrive, host of The Evolution Partners Podcast

[Brad Giles @Evolution_Perth]

In this thread I'm going to review the 5 roles of a great #leader and the 25 components of those roles.

[THREAD]
The Five Key Results that Great Leaders produce | Made to Thrive 1/34

https://t.co/i3DiT0NFQG

[Brad Giles @Evolution_Perth]

When owners shift from busy operators to strategic investors, profit stops drifting.

Freedom returns.

I unpack this on The Evolution Partners Podcast with Andres Zylberberg and Richard Peake GAICD Peake.

https://t.co/JK54QgFNM4

[Brad Giles @Evolution_Perth]

Most owners don’t run out of ideas. They run out of discipline.

Ask CEOs how they plan to improve their financials & you’ll hear growth stories.

But ask them why capital returns aren’t higher & you’ll hear silence.

Here’s the truth: every business drifts toward unprofitability

[Brad Giles @Evolution_Perth]

In episode two of my seven-part podcast series, I sat down with Evolution Partners Leadership Coaches Richard Peake GAICD Peake and Andres Zylberberg to unpack how the pursuit of bigger creates drift, and why the answer lies in building better instead.
https://t.co/VrR78rDS7Z

[Brad Giles @Evolution_Perth]

Are you still in love with your business, or is the pressure for bigger quietly pulling you off course?
Owner led companies feel the pressure to become bigger.
Revenue, headcount, new markets; drifting from the culture, customers, financial strength that first made your business

[Brad Giles @Evolution_Perth]

Latest Evolution Partners Podcast with Leadership Coaches Richard Peake and Andres Zylberberg, exploring why this happens and what it takes to fall back in love with your business.
Based on my new book Bigger Isn’t Better, Better Is Better, launching 8 October

[Brad Giles @Evolution_Perth]

Are you still in love with your business, or has it become a burden?
When you fall out of love with your business, growth is no longer the prize. It becomes the problem.
Many founders start with passion but end up feeling trapped by the biz they built.
https://t.co/iHZLYqj4sG

[Brad Giles @Evolution_Perth]

Jean and I unpacked all of this on The Evolution Partners Podcast, including how leaders can protect the soul of their companies while still achieving profitability.
https://t.co/roi9vfaNX7

[Brad Giles @Evolution_Perth]

Most CEOs are chasing the wrong scoreboard. Revenue up. Headcount up. New markets. Bigger looks like success, but often it leaves companies weaker.
Jean Moncrieff lived this- now he leads the Small Giants community, a global network of leaders choosing to be great instead of big.

[Brad Giles @Evolution_Perth]

40% of companies grow their way into a cash crisis. Is yours one of them?
On paper, profit looks strong. Revenue is rising. Yet cash is disappearing. Without cash, it's game over.
Growth will strangle your business without fixing this blind spot.
https://t.co/Pwda1KXRzt

[Brad Giles @Evolution_Perth]

AI has changed competition. It’s now like a street fight.
CEOs hoping AI will give advantages are already behind - Greg Crabtree.
It's not about billion-dollar AI projects. It's about nimble execution. Businesses that move first are pulling ahead.
https://t.co/k3IqAESMsJ

[Brad Giles @Evolution_Perth]

If you’re leading a team and still unsure where to start with AI, this is where to begin.
This week's podcast with Jason Ross - co-founder of Time Under Tension, Australia’s first GenAI experience agency.
Learn why your whole business needs AI fluency, not just your tech team.

[Brad Giles @Evolution_Perth]

You're not competing against AI.
You're competing against leaders who know how to use it.
The best results come from curious, systems-focused leaders who ask: Where could an AI agent do this better or faster than a human?
https://t.co/OOdNVftADm

[Brad Giles @Evolution_Perth]

The real reason your team isn’t performing?
It’s not a strategy problem.
It’s an accountability problem.
Mark Green, executive coach to CEOs of mid-market firms discusses what high-performing CEOs do to build ownership into their culture.
Podcast links: https://t.co/ELVKi8qnr4

[Brad Giles @Evolution_Perth]

Family business doesn’t create dysfunction. It multiplies it.
If you’ve ever led a business with your daughter, brother, spouse, you know the challenges run deeper than profit and loss.
Mike Mirau unpacks what really makes or breaks family-run firms.
https://t.co/R2mWKK5oO1

[Brad Giles @Evolution_Perth]

Everyone’s hiring AI experts. But what your business really needs is a Systems and AI Champion.
Every CEO wants someone to "do AI" in their business. If you're serious about scaling & using AI to do it, you need more than tech.
Podcast with @davidjenyns https://t.co/wGKLqKa1ym

[Brad Giles @Evolution_Perth]

Think purpose can’t scale? Tell that to the guy who sold Swisse for $2.1B.
@Radeksali didn’t just grow a vitamin brand. He built a culture so strong, not even the Chinese market could copy it.
Serious about building a business that lasts?
Listen here https://t.co/xraz5z0AC5

[Brad Giles @Evolution_Perth]

Strategy fails when leaders can't read the room.
Before you focus on outcomes, ask if you truly understand how you show up as a leader.
Jim Grant builds emotionally intelligent, high-performing teams.
His 25yr expertise isn't theory, it's what works https://t.co/3vR4aj0vnZ

[Brad Giles @Evolution_Perth]

Someone has to be the most expensive, why not you?
Future-proofing starts with financial robustness, not growth.
Podcast guest Andrew Griffiths explains why being the most expensive can actually be the safest move in today’s economy.
Listen here: https://t.co/hFCcqEE6vo

[Brad Giles @Evolution_Perth]

Most CEOs are unaware how much revenue they lose from ‘transactional thinking’.
Larry Levine -author of Selling From the Heart- shares why the era of fake rapport & robotic pitches is dead.
Sick of the BS in the sales world? This one is a must-listen.
https://t.co/N7kr9e9pIV