EXAR Digital Business & Analytics Consulting

+15 years of enterprise consulting, primarily focused on digital business transformation

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

#criticalthinking is an everyday skill for #students & #professionals. In this article I share my thoughts on the topic following my year 1 #doctoral residency
#marketing #DigitalBusinessTransformation #DataAnalytics
https://t.co/PV05JJFWAk

[Steve Guest @SteveGuest]

MUST READ from the WSJ: “Something is profoundly wrong with the U.S. welfare system—a problem that runs far deeper and is more dangerous than the shocking fraud in Minnesota that has been making headlines… real federal welfare spending has soared by 765%, more than twice as fast as total federal spending, and now costs $1.4 trillion annually. Were that money simply doled out evenly to the 19.8 million families the government defines as poor, each household would receive more than $70,000 a year.”

[Robert Mchugh @MchughRj]

Day 2 of flight operations.

Headed to 24A. Ashe county with direct support to those in need.

Need blankets and camping equipment to #Lakewoodairport New Jersey #N12

#HurricaneHelene #hurricaneHelenairdrop

[Robert Mchugh @MchughRj]

I understand that @realDonaldTrump personality and governance style aren't for everyone. His brashness and approach don't align with modern #Woke sensibilities.

However, supporting @POTUS is perplexing. His behavior shows clear signs of severe #cognitivedecline, making him unfit to govern.

Those who argue otherwise aren't serious about our nation's best interests.

There are viable Democratic alternatives: @RobertKennedyJr , @KamalaHarris , and @GavinNewsom , for instance.

Clinging to Biden out of party loyalty suggests a lack of self-determination among his supporters.

If you genuinely care about our country, consider supporting any other qualified candidate.

#PresidentialElection2024 #election #vote

[Robert Mchugh @MchughRj]

Twitter has always been considered an awareness level ad.

More recently we’ve seen some campaign driving conversion influence. Leading to reclassify The platform as a consideration level ad.

Facebooks dominance is retreating. Pre-pandemic 80%+ of my clients ad spend went to FB. This year, it’s dropped below 60%

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

Check out my latest article: What's the difference? Data Science, Machine Learning, and Generative AI in Marketing https://t.co/q9xt9hw0tO via @LinkedIn

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

"the shift to #firstpartydata is the best thing that can happen for businesses ... It is an opportunity for #brands to invest in nurturing a #directrelationship with their audience and to build a granular understanding of their needs and preferences." https://t.co/0Gb3RoLxyC

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

"the shift to #firstpartydata is the best thing that can happen for businesses ... It is an opportunity for #brands to invest in nurturing a #directrelationship with their audience and to build a granular understanding of their needs and preferences." https://t.co/0Gb3RoLxyC

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

I just published What’s New in Google Analytics 4 and Why it Matters to Marketers https://t.co/vrxeRqVlaF

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

@NJWxNews Yes. Controlled burns.

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

Friends, We are working with a #startup developing a new platform that will connect #ecommerce #customers with #product #experts to help select the products that meet the customer’s unique needs.
If you have 1 minute consider, taking the #survey.
https://t.co/xbjcBcD80h

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

Friends, We are working with a #startup developing a new platform that will connect #ecommerce #customers with #product #experts to help select the products that meet the customer’s unique needs.
If you have 1 minute consider, taking the #survey.
https://t.co/mN3PkHhK3f

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

Please take the survey titled "Market Research for New Digital Platform". Your feedback is important! https://t.co/mN3PkHhK3f

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“‘The benefits of carrying out the product testing before launch is known; yet some Marketing teams, to their detriment, do not see the value in testing digital properties.’” — @MchughRj #DBT #Testing #Marketing #optimization https://t.co/lE2p7h0ZGb

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“A #testandlearn approach requires companies to continuously test their assumptions until they successfully determine why their #customers behave or think the way they do.” —  @MchughRj #DBT #digitalbusinesstransformation https://t.co/PbVvSYdqQ8

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“The key to achieving effective results and #ROI in #digitalmarketing today involves a dynamic process of #testing in realtime and taking what has been learned to respond in an #agile manner.” @MchughRj #testandlearn #optimization https://t.co/PbVvSYdqQ8

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“Charles Minard used #visualization to get an in-depth understanding of #Napoleon’s invasion of Russia. He tied the size and path of Napoleon’s army with the temperature and timescales which clarified the problems with the invasion.”  #DataVisualization
https://t.co/uzXVlylhLr

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“#business teams that embrace a #testandlearn model are taking the #uncertainty out of their #marketing and in many cases are using the #data to make #effective, near real-time #decisions.” — @Robert_J_McHugh https://t.co/PbVvSYdqQ8

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“The result of #BigData #influence is that #leaders are no longer #distracted by the #technical side, and more informed #decisions are made quicker with a higher degree of #confidence.” — @Robert_J_McHugh #data #DataScience https://t.co/wJ08fJ1Qyv

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“The ultimate goal of #criticalthinking is to produce #pragmatic #solutions. #Leaders can use critical thinking to identify, explore, prioritize and envision opportunities according to real life objectives. It helps keep everything in…” — @Robert_J_McHugh https://t.co/hd8KyQ1u3b

[EXAR Digital Business & Analytics Consulting @EXARConsulting]

“Data analytics coupled with AI and machine learning can help companies hire better and more efficiently.” #Data #HR #datadriven #DoBetter  — @Robert_J_McHugh https://t.co/2f2KGB3vR5