David Boon

Deputy CEO of Exp Group, Africa's largest & leading experiential agency, designing and executing Live+ Brand Experience campaigns.

[David Boon @ExMarketer]

@GolfloverUK The DP are puppets to US PGA tour - nothing else. Why? Because the PGA tour know that if the DP Tour sided with anyone that injected major money, innovation and energy into it, it would be a big threat to them (The PGA Tour). So what do they do… shut any risk down. Not legal!

[David Boon @ExMarketer]

@GolfloverUK @MyGolfSpy Disagree. It’s the most boring thing I’ve ever watched and if it was Tiger and Ranting Rory as the face, it would be nothing.

[David Boon @ExMarketer]

@BennyBoomsArmy @GolfloverUK Why? Because he makes a valid point that you don’t like? No industry can do what DP are doing, so why is it okay for them now?

[David Boon @ExMarketer]

@AllBlacks are deserved winners. Very well Played. Boks need this. Now it's time to show if this Bok team can come back, if they still have it and if the youngsters are really in the same league. But we'll done AB’s. We respect you.

[David Boon @ExMarketer]

@haribaldijones All Blacks are deserved winners. Very well
Played. Boks need this. Now it's time to show if this team an come back, if they still have it and if the youngsters are really in the same league.

[David Boon @ExMarketer]

@SharksRugby @MarcoMasotti_ Brand is not what the Sharks need to fix. There’s an inherent business culture problem that runs beyond the players. It goes back years. We’ve spent so much on players who deliver at a national level but their performance at Sharks level was never the same. Something not right.

[David Boon @ExMarketer]

@GaytonMcK @scrumming_ten @livgolf_league There was never any risk. Great call Gayton. We can be proud for how we showed up - both team, spectators and organises. @livgolf_league

[David Boon @ExMarketer]

@livgolf_league Proudly South African for our tournament and how we showed up as a team and spectators. What is the lowest team score?

[David Boon @ExMarketer]

Insights from Seth Godin at #Pulseconference2026 People don’t want you to be authentic. They want you to be consistent.

[David Boon @ExMarketer]

Insights from Seth Godin at #Pulseconference2026 People
Have no problem paying attention when it matters to them.

[David Boon @ExMarketer]

Insights from Seth Godin at #Pulseconference2026
You don’t want people to follow / like your Brand channel. You want people to create content about you.

[David Boon @ExMarketer]

Insights from Khensani Nobanda at #Pulseconference2026 “One of the things we’ve done wrong in the past, is that we have allowed procurement to manage our agency partnerships. If I’m happy and we are delivering (with our agency partners), why do I need to re-pitch my business.”

[David Boon @ExMarketer]

Insights from Khensani Nobanda at #Pulseconference2026

[David Boon @ExMarketer]

Insights from Khensani Nobanda at #Pulseconference2026

[David Boon @ExMarketer]

Insights from Khensani Nobanda at #Pulseconference2026

[David Boon @ExMarketer]

Insights from Murray Legg at #Pulseconference2026 most Gen Z and Millennials learn about products from creators, who are disruptive and authentic in their approach.
With Influencer Marketing, measurement is clear.

[David Boon @ExMarketer]

Insights from Murray Legg at #Pulseconference2026 Four Phases of Media - 1. Broadcast 2. The Internet 3. Social Media 4. Influence
“Only Humans are capable of building trust, authenticity and credibility”

[David Boon @ExMarketer]

Insights from Pepe Marais at #Pulseconference2026 1. How can your data be a value add to what your agency can get out of AI 2. Think of creativity in simplicity - like a human being, what is the business being 3. The most valuable media is the space between the Consumers ears

[David Boon @ExMarketer]

Insights from Mike Stopworth at #Pulseconference2026 Whatever AI is giving you is not necessarily the right answer. It’s not trained to give the right answer. It’s trained to give an answer.

[David Boon @ExMarketer]

Insights from Mike Abel at #Pulseconference2026 1. Use AI to
Make faster, quicker decisions - not bad ones. Understand how to use AI to get the best out of it 2. What’s the “biscotti” in your business - how do you make a difference to the desired outcome.