Dean Schuster

user experience strategist / owner-partner @truematter / founder ux south carolina / trail runner

[Boze Herrington, Library Owl 😴🧙‍♀️ @SketchesbyBoze]

So, I took multiple classes on Moby-Dick as an undergrad & one of the first things you learn is that Ishmael is NOT his name; it’s an allusion to Ishmael from the Book of Genesis (the exiled son of Abraham, of whom it was prophesied, “His hand shall be against every man, and every man’s hand against him”). The narrator imagines himself an outcast, rejected by society & forced to seek his destiny on the high seas. His self-understanding is beautifully transformed during the scene in which he shares a bed with the cannibal harpooner Queequeg, who becomes his bosom friend. As his heart softens, he writes, “I felt a melting in me. No more my splintered heart and maddened hand were turned against the wolfish world.” Love has come to redeem him. He is Ishmael no more.

[Dean Schuster @ExperienceDean]

I feel so smart when I use the essential, ubiquitous, default verb "surface."

[Dean Schuster @ExperienceDean]

@OrevaZSN 48

[𐌁𐌉Ᏽ 𐌕𐌉𐌌𐌉 @OrevaZSN]

Ever since I was a little boy, I knew I wanted to log into Microsoft Authenticator 47 times a day.

[Dean Schuster @ExperienceDean]

Yes, being consistent MATTERS.

https://t.co/4b0w4Jh7fr

[Dean Schuster @ExperienceDean]

UX is NOT what you think.

https://t.co/t2vfRxVgCJ

[Dean Schuster @ExperienceDean]

Allow a condition to fester OR face another call with #Accredo specialty pharmacy....

Thinking...

[Dean Schuster @ExperienceDean]

Sites and apps drive people crazy all the time. Ask anyone who uses technology about their experience, and you’ll hear their complaints.

We did — and the results were, sadly, unsurprising.

https://t.co/bEEgfnt4YZ

[Dean Schuster @ExperienceDean]

For powerhouse, data-heavy digital products, your users WANT more.

https://t.co/lyLeENjnz2

[Dean Schuster @ExperienceDean]

NDC Toronto! Be There!

[NDC Conferences @NDC_Conferences]

Today is the last chance for Early Bird tickets for NDC Toronto 2026 ⏰ Don't miss out on @ExperienceDean and 55 other amazing speakers! Secure your discounted tickets today! 👉 https://t.co/W7uyoxIwtg
#ndctoronto #earlybird

[Dean Schuster @ExperienceDean]

You have less than five seconds to make an impact on your users. What do you do?

https://t.co/QY7eFQKUEP

[Dean Schuster @ExperienceDean]

Your digital product is NOT FOR YOU.

https://t.co/5LxR8zX6BW

[Dean Schuster @ExperienceDean]

The decisions you make for your digital product HAVE REAL CONSEQUENCES.

https://t.co/2NmIR5sdtM

[Dean Schuster @ExperienceDean]

Sure robots visit your site. But so do humans. And only real people can tell you what they need.

https://t.co/asUrkM726Y

[Dean Schuster @ExperienceDean]

You can still "ship it fast" and do what's right for your users.

https://t.co/R165EXlmWO

[Dean Schuster @ExperienceDean]

When digital products are difficult to use, people's brains revert to the most basic human instinct — FIGHT or FLIGHT.

https://t.co/6vKgJJGoUk

[Dean Schuster @ExperienceDean]

Always prepare for WHEN users get angry. Not IF users get angry.

https://t.co/YFnunCEdAt

[Dean Schuster @ExperienceDean]

1:19:40 on this latest @accredo "customer service" call. No way #Amotti of #physicalAsia can touch this mark. I'm going to win.

[Dean Schuster @ExperienceDean]

@saracanaday @AccredoPharmacy Congratulations @saracanaday! You have broken my 90+ minute @AccredoPharmacy CS call record. I thought it couldn't be done.

[Dean Schuster @ExperienceDean]

@RyanTAnd @AccredoPharmacy I can TOTALLY imagine it, unfortunately. Glad your @AccredoPharmacy experience was positive (really).