Adrienne Cardy

Exploring everything related to market research, with a focus on shopper and behavior-based insights

[Adrienne Cardy @ExplorerAC]

What’s the best way to optimize a retail reinvention? Discover best practices based on our first-hand experience through working with our retailer partners.
https://t.co/aYEjPpi0tX
#ExplorerResearch #MarketResearch #MRX #innovation #Insights #Retail

[Adrienne Cardy @ExplorerAC]

I'm headed off to Chicago today to attend next week's @QuirksMR conference.

I'm looking forward to reconnecting with so many in my network that I haven't seen in 2+ years.

Hope to see you there!
https://t.co/L243y6WOl4

#MRX #QuirksEvent #InPerson #ShopperBehavior

[Adrienne Cardy @ExplorerAC]

Coffee chats... love them or hate them, they're a form of networking.
A really insightful article from Behavioral Sassonomics (@DrDarcieDixon) that benefits everyone involved in this form of networking.
https://t.co/91srksFvLQ

#BehavioralScience #Networking #Connections

[ReadySet @readysetvr]

There are more advertising channels than ever before. How can brands determine the best ones to convey their message?

#retail #marketing #advertising #marketingstrategy #branding
https://t.co/f2v7ijdW8M

[Harvard Business Review @HarvardBiz]

Cognitive diversity makes a group smarter. To make it work, your team has to disagree sometimes. https://t.co/7oKySR6SBD

[Explorer Research: Retail and Shopper Insights @ExplorerRes]

The Coronavirus is likely to be the catalyst for new #retail design concepts that are set to stay for a very long time. https://t.co/2RyFPFXSaO #retailer #consumerbehavior #pathtopurchase

[Explorer Research: Retail and Shopper Insights @ExplorerRes]

Malls need to reinvent themselves and improve the visitor experience if they want shoppers to return after the pandemic. Here are 5 retail #insights malls need to focus on. https://t.co/nMkgLKjorX #retail #consumerbehavior #marketresearch

[ReadySet @readysetvr]

A positive checkout experience is crucial in future brick and mortar retail stores. Organizations understand this and are prioritizing front end innovation using new technology.

#retail #customerexperience #bricksandmortar #checkout #selfcheckout

https://t.co/tefcB9EIMI

[Fast Company @FastCompany]

"Unlike my laptop, I can’t seem to shut down my brain. My thoughts immediately become consumed with my to-do lists, forgotten tasks, and overall work-related anxiety." https://t.co/F7oeDYLFNM

[Anne Stephenson @AnneAtExplorer]

5 Front End Challenges & How Retail is Reinventing the Future of Brick and Mortar https://t.co/liGfsSny0W

[Adrienne Cardy @ExplorerAC]

Gaze can be highly informative about others’ intentions, goals and upcoming decisions

[Neuroscience News @NeuroscienceNew]

When Humans Play in Competition With a Humanoid Robot, They Delay Their Decisions When the Robot Looks at Them

The gaze of a humanoid robot influences the way people react to social decision-making tasks.

#psychology #robotics #neuroscience #science

https://t.co/nxa61dkmeo

[WIRED @WIRED]

One artificial intelligence program is taking a few steps backward, to appreciate how average humans play—blunders and all. https://t.co/tRhlYm32mj

[Adrienne Cardy @ExplorerAC]

Have the past 17 months got you feeling “worried,” “on edge,” stressed out,” “distracted,” “nervous,” “ready to give up”?
An interesting perspective on dealing with anxiety from neuroscientist @wasuzuki
https://t.co/30agA5nCCp

[Harvard Business Review @HarvardBiz]

People will quit. https://t.co/5ZDfeFF8rO

[Greenbook @Greenbook]

Having been exposed to smartphones since early on, social media plays a central role in the day-to-day lives of Gen Z. Learn how from Shani Broner, SVP Global Research of getWizer: https://t.co/Snzkr0fJVL

#consumer #GenZ #marketresearch #mrx

[Neuroscience News @NeuroscienceNew]

Retrofitting wireless earbuds to detect neural signals and relaying the data back to smartphones via Bluetooth, researchers say the new earEEG system could have multiple applications, including health monitoring.

#neurotech #neuroscience #science

https://t.co/gpNXFTfI9v

[Explorer Research: Retail and Shopper Insights @ExplorerRes]

Now that pandemic restrictions are easing, meal kit delivery companies have had to find new ways to try and stay relevant in an increasingly digitized food industry. https://t.co/jsYPrioRVL #consumerbehavior #shoppermarketing #grocery

[Explorer Research: Retail and Shopper Insights @ExplorerRes]

The pandemic has accelerated the drive to online shopping which has big implications for brand loyalty and the shopper journey. Here's how retailers and brands have to adapt to shifting #consumerbehavior. https://t.co/TEmMBdGNrj #shoppermarketing # #insights #omnichannel

[ReadySet @readysetvr]

The ReadySet team tested and compared the HP Reverb G2 Omnicept with our HTC Vive Pro Eye hardware to see which VR headset offers the best experience for retail innovation market research.

#virtualreality #htcvive #vrheadset #marketresearch #Insights

https://t.co/AHnPNfMTeo

[Research-live.com @researchlive]

At last week’s inaugural Big Qual Summit, held virtually by MRS, speakers discussed the definition of ‘big qual’ and whether binary methodological divides between qualitative and quantitative research are still important:

https://t.co/uIEi1xzuWY #mrx #FridayReads