Growing Wine Exports

Regular tweets on export knowledge from Wine Australia's new program of workshops, working sessions and eLearning to develop your export prospectus and plan.

[Growing Wine Exports @ExportingWine]

Thanks for following @ExportingWine! For future updates on Wine Australia's #GrowingWineExports program, follow @wine_australia and register for a regional workshop or online learning for advice on protecting your brand and navigating key markets https://t.co/Ueql7w1GO3

[Growing Wine Exports @ExportingWine]

A big thank you to everyone who tuned into @ExportingWine, a collaboration with @wine_australia and @TheHydraCo as part of the Export and Regional Wine Support Package. For more head to https://t.co/w8lryaJNnQ.

For more on wine trade, tune into the @AussieWineChat podcast.

[Growing Wine Exports @ExportingWine]

Our wine exporting seminars are coming to @huntervalleywc NSW on the 29th of April, Stanthorpe QLD on the 1st of May and @brisbanecityqld QLD on the 3rd of May. Registration is essential so get your tickets now at https://t.co/oAMCu2kCyj

#winewtalk #winetime #wineweek #wine

[Growing Wine Exports @ExportingWine]

Reason to export #10– Canada is growing the importance of grocery and convenience as a wine-buying channel, allowing greater access to wine on an everyday basis. This is also making non-monopoly market entry easier. These image are from grocers in Toronto.

#wine #winebiz

[Growing Wine Exports @ExportingWine]

Having contract jurisdictions in your own country enables a low risk distribution agreement. If this isn't what the distributor wants, Liz has some advice to benefit both parties.

#wine #wineweek #winebiz #winetalk

[Growing Wine Exports @ExportingWine]

This report from @wine_australia looks at promotional activities, consumer perceptions and opportunities in USA. "A key opportunity for Australian wine is providing better quality than its higher-priced competitors at a lower price." Read the report here: https://t.co/a8WZBN0UE5

[Growing Wine Exports @ExportingWine]

Reason to export #9 - Australia is 18.9% of the China grape wine market, and growing. Consumers are high value, with 92% of exports being packaged wine. We have used Wine Explorer to generate this summary of China in 2017 https://t.co/0rhVJ9JGhJ
#wine #wineweek #china #export

[Growing Wine Exports @ExportingWine]

Liz gives great advice on researching distribution channels through your peers, suppliers and industry bodies in this weeks Talking Exports: FAQs. Distribution relationships are a function of your product, brand and objectives, so everyone is different.

#wine #winebiz #wineweek

[Growing Wine Exports @ExportingWine]

Anna Gibson from @TWE_Global suggests using verifiers of authenticity on wine. QR codes are one way that is widely accepted in China.

@WineComAust #china #WineSummit

https://t.co/mU23xa4U2P

https://t.co/yzGxC7zoLx

[Growing Wine Exports @ExportingWine]

From @winemastr

Focus on Variety/Vintage/Maker.
Emphasise ANY prestige and regionality.
Life is faster in China.
Don’t hurry.
Stop to see how locals do business.
Invest in good translators.
Have an official #WeChat ID & feed the beast daily.

@WineComAust #China #WineSummit

[Growing Wine Exports @ExportingWine]

James Wilson from @yellowtailwine:

Build authenticity online.
Multiple digital touch-points.
Build/support channel relationships in person.
Brand personality - don’t change who you are.
Be targeted.
Be flexible.
Visit.
Right, not any partner.

@WineComAust #China #WineSummit

[Growing Wine Exports @ExportingWine]

Justin Taylor on #China

Importers must be right fit & you need a plan B
Have business plan & budget
Clear intent
Who is your consumer and where do they shop?
Branded, premium, Australian
IP on all ranges
Need digital strategy
Wear out your shoes

#WineSummit @Taylors_Wines

[Growing Wine Exports @ExportingWine]

Average Chinese consumer needs 9 touch points.

Drivers for online purchase decision:
Product quality
Cheaper Price compared to direct buy
Unavailability
Brand
Diversity
Bought the same product while travelling

@Frau_Hoy from @sinorbistweet presenting
@WineComAust #WineSummit

[Growing Wine Exports @ExportingWine]

Top 6 category entry points for #wine in #China from Larry Lockshin:
At home
With western food
With friends
To feel good
Relaxing
To reward myself

He suggests thinking about these when developing marketing material at the China #WineSummit

@WineCommAust @EhrenbergBass

[Growing Wine Exports @ExportingWine]

Have you seen this report from @Austrade on exporting food and beverage to China?

#wine #china @WineComAust

https://t.co/18FI6flllZ

[Growing Wine Exports @ExportingWine]

Our wine exporting seminars are coming to Hunter Valley NSW on the 29th of April, Stanthorpe QLD on the 1st of May and Brisbane QLD on the 3rd of May. Registration is essential so get your tickets now at https://t.co/oAMCu2kCyj

#winewednesday #winetime #wineweek #wine

[Growing Wine Exports @ExportingWine]

Market visits require good timing and planning. Ensure you go at the right time, have clear objectives and support both your placement with distributors and depletion by customers. Simon speaks about market visit experiences in this weeks Talking Exports.

#wine #export

[Growing Wine Exports @ExportingWine]

Our facilitator Simon West knows all too well the pain of not being able to contact distributors in the US. Hear from Simon about his strategy to get calls back, which has worked wonders for him in his own distribution methods.

#wineweek #winetime #wineweekend #wine

[Growing Wine Exports @ExportingWine]

Brand story in the US is becoming more and more prevalent as the market becomes flooded and saturated with brands from all over the world. @MencelLiz tells us how we tie this into the program through our US market hookup.

#wine #wineweek #winebiz #wineweekend

[Growing Wine Exports @ExportingWine]

Our seminars have been converted to an online format for those who cannot attend the live sessions. This online learning tool enables you to come back and work through the material in your own time. Head to https://t.co/hx7nlULSh4 to register and get involved.
#wine #learning