Philippine Superstar Girl Group #BINI sets new record as the most-viewed 2026 female performance at Coachella on Instagram, surpassing 30.1M views! ๐ช๐ต๐ญ๐๐๐๐๐๐๐๐๐ฅ๐๐ฅ๐๏ธ๐ฉโ๐ค๐ค๐๏ธ๐๏ธ๐ก2โฃ6โฃ๐ฅ๐๐ฉท
#BINICHELLA#BINI_Coachella#Coachella2026@BINI_ph
Coachella was born because Pearl Jam boycotted Ticketmaster in 1993.
They played a concert at the Empire Polo Club in Indio to prove you could put on a show without the monopoly. That concert proved the desert site could handle a massive crowd. Paul Tollett and Rick Van Santen of Goldenvoice took note, and launched Coachella at the same venue in October 1999. Tickets were $50 a day.
It nearly destroyed the company. Goldenvoice lost $850,000 on the first festival. Headliners like Rage Against the Machine and Beck agreed to defer their pay so the company could survive.
By 2001, Tollett was so broke he sold Goldenvoice to AEG for $7 million. AEG. The company that owns https://t.co/nY6t8G8Q3D Arena, The O2, and operates as the other half of the concert industry duopoly alongside Live Nation/Ticketmaster.
The anti-Ticketmaster festival sold itself to the Ticketmaster economy for $7 million.
Today Coachella generates roughly $160 million in ticket revenue alone. American Express pays $5 million a year just for branding. Dorsia sells main-stage suites starting at $70,000 per weekend. Villas near the grounds rent for $150,000.
Justin Bieber is making $10 million for two Saturday night sets. In 1999, the headliners agreed to get paid later because the festival couldn't afford them at all.
Tollett sold for $7 million. The festival now grosses that in about 11 hours of ticket sales.
Pearl Jam boycotted the machine. And accidentally built the venue for one.