Fastuna

Agile research platform. Validate product and marketing decisions with real people within 24 hours. #mrx #agile

[Fastuna @Fastuna1]

How to survive in times of automation - the topic we will speak on at the Succeet trade show in Munich this week. Join us - https://t.co/oPttA2ouIp #succeet #mrx #succeet22 #marketresearch

[Fastuna @Fastuna1]

Do you feel the research department only spends budgets with no profit? Or your colleagues might think this way? Read a blog post on how to defend your position and become more confident in what you do. https://t.co/ZtYMFkgU1s #marketresearch #mrx #innovation #consumerinsights

[Fastuna @Fastuna1]

Co-op in its ad (https://t.co/r91eYrWZgy) showed a number of unifying mini stories with a community support message. It had a total score of 64% which is good based on the standardised Fastuna norms. See the full report: https://t.co/vDVghM6hU0 #adcreative #foodretail #marketing

[Fastuna @Fastuna1]

We're excited to invite you to Succeet22 — the leading international trade show for insights, data and analytics. Get your ticket - https://t.co/RFaAyilUI2 #succeet #mrx #marketresearch

[Fastuna @Fastuna1]

We were so happy to be a part of the #MRMW event in Berlin. So many intelligent people with the beautiful products they are developing. Thanks to everyone who contributed to the inspiring atmosphere! #mrmweurope #mrx

[Fastuna @Fastuna1]

Inspiring conversations with wonderful people. These days we are participating in #MRMW #mrmweurope #mrx #marketresearch

[Fastuna @Fastuna1]

We are excited to present the new version of the Fastuna reports. They are extra convenient and offer enhanced clarity for making business decisions. 📞 Book a short call to find out more → https://t.co/iPsbYOszDb · #marketresearch #agile #reserachplatform #consumerinsights

[Fastuna @Fastuna1]

Solid external factors may sometimes be at play and influence the decisions being made, making your truth-finding exercise redundant and spending unjustifiable. Before the next project, make sure that the research findings have the potential to influence decisions in your company

[Fastuna @Fastuna1]

No point tapping into that research budget if you have nothing to show for it in the end. Many organisations still operate in an old-fashioned way – hierarchical and rigid, research findings may not reach the decision-makers. #mrx #marketresearch #agile #consumerinsights

[Fastuna @Fastuna1]

Don’t forget to test your ad concepts to be confident your commercial refers to the actual people’s needs.🟡 On Fastuna, it takes 15 minutes of your time investments to get the actionable report. See the full report → https://t.co/vDVghM6hU0
#consumerinsights #marketresearch

[Fastuna @Fastuna1]

We tested the @marksandspencer commercial using the Fastuna platform. A total score of 65%, which is good based on the standardised norms. The video is "clear", "liked", and "believable" to the audience. https://t.co/N6Ux6F3u1a
#adcreative #foodretail #supermarkets

[Fastuna @Fastuna1]

Viewers especially liked the ad for demonstrating the brand as sympathetic to eco practices and the journey of the produce from farm to store.💬 "I liked all the fresh food and to hear about how M&S are caring about animals and the environment" - Female, 35

[Fastuna @Fastuna1]

Are you attending the #MRMW conference in Berlin (September 14-15)? Let's meet for a coffee together - we will be there. See the event's agenda - https://t.co/hv8fESQ5o2

#mrx #marketresearch

[Fastuna @Fastuna1]

We've created a 5 step guide which will help you to set up clear and actionable #research objectives based on your business goals: https://t.co/KOWF9qCNg5

#marketresearch #agile #mrx #consumerinsitghts

[Fastuna @Fastuna1]

Think of what are you trying to do as a result of the #research, and what should your exact objectives be to achieve your goals. Once you have established this ask yourself – is the research necessary to make a decision?

#mrx #marketresearch #agile #consumerinsights

[Fastuna @Fastuna1]

‘Nice to have’ or ‘just in case’ are not good enough reasons. More clarity is required to benefit from #research.

[Fastuna @Fastuna1]

See the report example of a weak commercial with Kim Kardashian tested on Fastuna. It took just a couple of hours to get these results. Why didn't they test the idea at the beginning? → https://t.co/kgikaCetfF #adcreation #videoads #Advertising

[Fastuna @Fastuna1]

For clarity, compare the cost of research with the cost of producing and launching a weak product or an ad that won’t be in high demand i.e. that will fail.
#MarketingAutomation #mrx #NPD

[Fastuna @Fastuna1]

From a test, you will understand whether the idea is appealing to your target audience, whether it is worth investing in production and if yes, what can be improved to get the best hit, maximising the ROI of your media spends.