Fathom, an IQVIA business

The leading digital marketing agency for healthcare. We offer performance-driven solutions that position healthcare orgs to grow their reputation and revenue.

[EZ Texting @EZTexting]

Our CMO and Co-Founder Punit Shah(@_punitshah) joined Steve Kessen, CEO of @FathomDelivers, at the
@forrester Summit today to discuss their partnership and how customer obsession led EZ Texting to deliver spectacular marketing performance.

#ForrB2BSummit #marketing #Texting

[Punit Shah @_punitshah]

Customer Obsession is a humble act! Such a great time working with Fathom over the past year. Absolutely outperformed on all goals!

@SteveKessen & @FathomDelivers thx for a wonderful year

@forrester thx for hosting!

[Fathom, an IQVIA business @FathomDelivers]

“Don’t be product-led. Be audience-led.” - George Colony, @forrester CEO, in his opening remarks at #ForrB2BSummit

We’re here in Austin to help marketers do just that. Stop by booth 513 or join our case study session with EZ Texting to learn how: Monday, 3:35p, room 11AB

[Fathom, an IQVIA business @FathomDelivers]

We're proud to partner with @DominicParero and his team at @UCLAHealth to connect the people of LA with world-class health care.

A case study of that work, highlighting early-pandemic streaming audio campaigns, was recently published in @Adweek: https://t.co/2iH2y6oKXG

[Engage! Cleveland @EngageCleveland]

Land your next #career in #Cleveland with one of these new opportunities on our Job Board:
💼 Controller - @FathomDelivers
💼 Assistant Property Manager - @CarnegieCo
💼Database Specialist - @ClevelandArt
For more info: https://t.co/vRXiyFsF3k

[Fathom, an IQVIA business @FathomDelivers]

#HCIC21 day one—our takeaways, highlights, and how you can actually apply those learnings—recapped in five minutes: https://t.co/oK5zwWlpEr

[Fathom, an IQVIA business @FathomDelivers]

Struggling to prove ROI from marketing efforts? You’re not alone. If you’re at #HCIC21, join our CEO Steve Kessen at luncheon roundtable No. 10: Proving ROI in Healthcare Marketing. View in app: https://t.co/IPua1WxJVy

[Fathom, an IQVIA business @FathomDelivers]

On building a short list of candidates:
1. Do the proactive work to understand what agencies are out there by attending conferences, subscribing to newsletters, and leveraging your team’s network
2. Conduct phone screens to gauge initial fit before you dedicate more time
#HCIC21

[Fathom, an IQVIA business @FathomDelivers]

Our Jeremy Mathis co-presenting with @MethodistHosp’s Jeff Duncan today at #HCIC21 on “why, when, and how to find ideal partners.”

[Fathom, an IQVIA business @FathomDelivers]

Key takeaways:
1. It’s inevitable: You’re going to outgrow your team’s expertise or your agency’s capabilities
2. Go beyond the RFP to find your perfect fit. Instead, treat the process like an interview
3. Set yourself up for success by intentionally planning transitions

#HCIC21

[Fathom, an IQVIA business @FathomDelivers]

On tips to handle internal legal review:
1. Make friends with legal. Socialize your team, needs, and ideas before review is necessary
2. Get executive buy-in to apply authority to move the process forward quickly
#HCIC21

[Fathom, an IQVIA business @FathomDelivers]

Visit us at booth 18 to learn how we partner with healthcare marketers to increase patient volume, create brand preference, and promote service lines with digital. #HCIC21

[Fathom, an IQVIA business @FathomDelivers]

#NowPresenting at #HCIC21: Our CEO Steve Kessen sharing the incredible patient volume we’ve achieved with @pandoramusic streaming audio for @UCLAHealth

[Greystone @Greystone]

It's inevitable. You either advance past your internal team's expertise or you outgrow your agency's capabilities. Jeff Duncan & @JDMathis discuss an ideal agency partner & how to find yours at #HCIC21 https://t.co/BHJJ9GZjZa #hcmktg @MethodistHosp @FathomDelivers

[Fathom, an IQVIA business @FathomDelivers]

We're excited to announce 2020 Center Street—our new home and an investment that enhances the experience and culture we care so much about.

[Michelle Jarboe @mjarboe]

"I am a big believer in the power of human connection. … I also believe that there will be another day, that there will be another side of this pandemic," says the CEO of a digital marketing company moving to spruced-up offices in the Flats. https://t.co/cf1KoDSda4

[Fathom, an IQVIA business @FathomDelivers]

We're all learning and adapting as the days go by, but we're committed to delivering the same excellent work our clients expect: https://t.co/q4YDCGrkZ6

[Fathom, an IQVIA business @FathomDelivers]

Our partnership with @marketo is taking a big step forward. Building upon the years of expertise and experience, we’re excited for this new era of specialization with @Adobe and their @AdobePartner program. Here’s to 2020 and beyond!

[Fathom, an IQVIA business @FathomDelivers]

ICYMI: recapping day 2 at #AMAHigherEd

[Fathom, an IQVIA business @FathomDelivers]

Fathom's Brittany Trafis + Jim Kohl recap day 2 of 3 at #AMAHigherEd. Highlights include:

- New Rules for Higher Ed Marketing
- Digital Trends: AI + Audience Targeting
- The Ohio State University's Alumni Insights Community
- What we didn't hear at AMA

https://t.co/uUJi1BOuY3

[Fathom, an IQVIA business @FathomDelivers]

Fathom's Brittany Trafis + Jim Kohl recap day 2 of 3 at #AMAHigherEd. Highlights include:

- New Rules for Higher Ed Marketing
- Digital Trends: AI + Audience Targeting
- The Ohio State University's Alumni Insights Community
- What we didn't hear at AMA

https://t.co/uUJi1BOuY3

[Fathom, an IQVIA business @FathomDelivers]

Couldn't make it to #AMAHigherEd? Listen to Brittany Trafis and Jim Kohl share their 15-minute day 1 recap: https://t.co/nq7yA8YfZG