FATHOM Works

Strategic imagination. An ad agency in St. Joseph, MI with 37 years of experience in manufacturing and tourism. Formerly Perry Ballard Incorporated.

[Emma Whiting(Extole) @EmmaExtole]

Good content follows the Three L rule: it makes you laugh, learn and/or love the topic. #contentchallenges

[FATHOM Works @FATHOMWorksInc]

Marketing isn't a funnel, it's an infinity loop. #contentchallenges

[FATHOM Works @FATHOMWorksInc]

Top challenges: lack of time, producing engaging content, lack of budget, producing enough content. #contentchallenges

[FATHOM Works @FATHOMWorksInc]

Are you making content worth paying for? #contentchallenges

[FATHOM Works @FATHOMWorksInc]

Content is easy. Great content is incredibly difficult. Finding what people want to read - the challenge. #contentchallenges

[FATHOM Works @FATHOMWorksInc]

Content marketing: art of communicating with your customers and prospects without selling. #contentchallenges

[FATHOM Works @FATHOMWorksInc]

Looking forward to today's #ContentChallenges webinar by @AMA_Marketing

[FATHOM Works @FATHOMWorksInc]

Presenting today for @CornerstoneCOC on building engagement: key point - engagement is the currency you pay for eyeballs. #socialmedia

[FATHOM Works @FATHOMWorksInc]

Interactive Designer (St. Joseph, MI) at FATHOM Works http://t.co/jPvyol20wb

[FATHOM Works @FATHOMWorksInc]

@sethhaley Thank you! It's been quite a ride.

[FATHOM Works @FATHOMWorksInc]

Celebrating 37 years in business today. Thank you for a great ride - looking forward to 37 more!

[FATHOM Works @FATHOMWorksInc]

Have a #socialmedia strategy across multiple platforms? A great infographic on words that yield engagement http://t.co/0idOFLZQ7G

[FATHOM Works @FATHOMWorksInc]

The sense of humor in @TacoBell posts is on point - kudos @yumbrands and @andrewashton! #smtlive

[FATHOM Works @FATHOMWorksInc]

PPL will continue to migrate from one social network to another. Stay on top and adjust your strategy accordingly #smtlive @socialmedia2day

[Act-On Software @ActOnSoftware]

Pick your social platforms according to what your buyers use most. Let your customers tell you where to go. (via @PR_Maven) #SMTLive

[FATHOM Works @FATHOMWorksInc]

@socialmedia2day I am a modern customer because I tell my whole friends list/connections about experiences, good/bad #smtlive

[Social Media Today @socialmedia2day]

It's important to stay relevant and timely when engaging with the modern customer. And a @GameOfThrones reference can't hurt...#SMTLive

[Gregory T Simpson @GregoryTSimpson]

.@TacoBell has a 24 hour content calendar to keep it fresh. Content is NOT created weeks or months in advance. #SMTLive #SocialMedia

[FATHOM Works @FATHOMWorksInc]

Great information on the modern customer from @yumbrands for #smtlive today!

[FATHOM Works @FATHOMWorksInc]

@socialmedia2day loving my lunch&learn today! #yum