For me, this is already a story from a career that spans the past 31 years.
I’m probably one of the people in the game industry who has traveled to the largest number of countries and actually met local fan communities in person. So honestly, I’ve been influenced by people and cultures from all over the world. More than race itself, I think I’ve always been influenced by “regional culture” and “organizational culture.”
One of the most fascinating moments involving your culture happened in 2019, when I revealed Leroy Smith. (The visual design wasn’t mine, but the original character concept was.)
Right after the reveal, I received this message from the American fan community:
“Can we… can we invite you to the cookout for making an awesome character like this?”
Now, as someone from my generation in Japan, I was actually considered relatively good at reading and writing English. By then I’d already been to North America over 50 times, had maintained the English I learned for university entrance exams, and had been communicating with people on Twitter in English long before translation apps became useful, let alone AI translation.
But honestly… when I saw that sentence, I had absolutely no idea what it meant.
In fact, my very first reaction was:
“Oh no… I’m finished.”
Here’s why.
Back then I was frequently arguing against articles spreading hate toward video games, and I kept seeing people replying with the word “cooked.”
As you know, “cooked” can mean you’re done, finished, or completely destroyed. I also often saw “roasted.” Because of that, I honestly assumed “cookout” was just an even stronger version of “cooked.”
So for one terrifying moment, I read it as:
“Hey… we… we… can invite you to a party where we’re going to beat you up and roast you?”
Even though I thought I knew America pretty well, I genuinely wondered if I’d somehow pressed some invisible cultural button that I wasn’t supposed to touch.
Later, I had another misunderstanding. People kept calling me:
“You are the fxxking GOAT.”
And for about two or three years I honestly thought,
“Damn… here’s another guy calling me ‘a fxxking goat… this animal bastard.’ Better ignore the bait.”
Some people even replied with 🐐 emojis, so I genuinely believed they were insulting me by calling me an animal.
Because of misunderstandings like that, I seriously thought:
“Man… getting our characters accepted by Americans is really difficult. They might actually be even more sensitive than Japanese people in many ways. We need to study their culture much more.”
Anyway, back to the cookout story.
Eventually someone explained that a “cookout” in the African American community is actually one of the highest compliments possible—basically saying:
“You’re someone we’d trust enough to invite to our close-knit family BBQ, where only real friends and loved ones are welcome.”
That explanation was a huge relief.
Then they started showing me BBQ equipment and ingredients…
…and I was absolutely shocked that everything was several times bigger than what we have in Japan.
Sure, I expected the smoker grills to be huge. But even the tongs and spatulas were enormous, and the meat looked like something I’d only ever seen as loot in an MMORPG.
Looking back now, I honestly regret not immediately flying to the U.S. and accepting an invitation to one of those community cookouts.
That really was the perfect opportunity.
Anyway… I’ve wandered way off topic.
Of course I can’t claim that I fully understand what you call Black culture. But if we’re talking about the parts that have genuinely influenced me, the cookout story is certainly one of them.
And the people in these photos have also had a significant influence on me. (I’d like to include many more, but I’ll limit it to four photos.)
Hey guys ! 👋
Here's my latest One Piece animation, inspired by the amazing Fan Letter art style and set during the Enies Lobby arc. Hope you enjoy! 🔥
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From my perspective, Miyazaki is a rather unique, yet extremely serious game developer.
His career did not begin in the game industry. In fact, he didn’t become a game developer until he was almost thirty years old.
Even among developers of my generation (those of us born in the 1970s), I think it’s remarkable that someone who wasn’t even a game developer during the dawn of the polygon era eventually became one of Japan’s most representative game creators. (In other words, compared to the rest of us from the same generation—including myself—his career path is exceptionally unusual. Most notably, unlike many of us, he was not working at one of the major development studios that held a significant technological advantage during the early polygon era. That, more than anything else, is what makes his path so unique.)
Next, regarding my impression of Dark Souls.
People often focus on its difficulty as a game, but I believe Miyazaki’s true creativity shines through in the world he created. (By the way, I personally think Dark Souls has fairly simple action mechanics, and I don’t actually consider it to be an especially difficult game.)
If you look into my own career, you’ll see that I was personally involved with the Dark Souls series and Elden Ring as the General Manager overseeing both production and marketing (Just to clarify, I wasn't part of the development team itself. My involvement was simply as the General Manager of the publisher-side department overseeing production and marketing). From that perspective, I can say that Dark Souls didn’t suddenly become a massive success overnight. It was the result of everything Miyazaki and his team had built up through their previous titles.
Today, he receives offers from all over the world, but when I think back to the days when he and his team were struggling the most, many of those offers seem like they’re coming from people who only know who they are today. Some of them almost feel like complete reversals in attitude. Well, that’s just my personal perspective.
Personally, I had grown tired of people who would simply compare games by saying things like, “That title cost X billion yen to make and sold Y million copies,” and then use nothing but those numbers to judge them against other games. There were so many people who couldn’t appreciate the journey or the growth of the developers themselves. Anyone can look at the current numbers—they’re available to everyone. Whenever I heard those kinds of opinions, I always thought, “That’s exactly what you’d expect from someone who’s never actually developed games.”
What surprised me even more was that, even if people couldn’t properly evaluate that journey, almost nobody even seemed interested in trying to understand the process of how those developers gradually reached where they are today.
(I'm NOT talking about the fan community).
Now, going back to Miyazaki, there are two things about him that have always stayed with me.
The first was back when I was developing Summer Lesson for VR, around the time it was generating a lot of buzz.
One day, he came to try an early build of Summer Lesson along with people from several other game companies.
While everyone else was laughing, chatting, and having fun with it, Miyazaki alone played it with incredible seriousness. Then, after everyone had finished and started discussing their impressions, he remained completely silent, staring intently at the preview monitor, deep in thought.
Everyone became curious and finally asked him, “Miyazaki, what are you thinking about?”
He suddenly smiled and said,
“Oh… I got completely absorbed in thinking about what I would do if I were making this, and what kind of game I’d create.”
What he talked about after that was, in the best possible sense, completely insane.
It was one of those rare moments when I caught a glimpse of what I’d call his “mad scientist” side—his deeply serious, obsessive approach to creativity.
The other thing that left a strong impression on me was that he generally dislikes video interviews (including live streaming).
I once asked him about it by email, and he replied with quite a long explanation. After reading it, I completely understood where he was coming from.
Simply put, he doesn’t like watching himself moving around on video. (Psychologically speaking, it’s actually a bit more complicated than that.)
But there was another reason.
According to him, there are naturally many people in this industry who know games far better than he does. Whenever he listens to those people speak, he realizes that his own understanding is still shallow, and it makes him feel that he’s not yet in a position to be the one talking about games.
I mean… it’s common for well-known developers to say, “I still have a long way to go.”
But whenever someone like him says that, my reaction is always,
“Come on… if you say you’re still not there yet, then the rest of us won’t feel qualified to talk about games at all.” (laugh)
Anyway, that’s one of the reasons why video interviews with Miyazaki are extremely rare. And conversations with him on camera—especially long-form discussions with another developer—are even rarer. They almost don’t exist at all.
By the way, the other game developer in that photo is Masahiro Sakurai.
If you ask me, he’s basically:
“A Saiyan who genuinely believes he’s just another ordinary human.”
Every now and then, when the rest of us are struggling with some problem, he’ll say something that sounds exactly like Goku saying,
“Well… why don’t you just fly?”
And I’ll reply,
“Because we humans can’t use Flight Technique.”
Then he just stares at me with a completely puzzled look.
To put it in terms of Demon Slayer, I’d describe him as:
"Like Muzan Kibutsuji casually showing up at a drinking party where all the Hashira have gathered, genuinely believing he's just another ordinary guest".
That’s the kind of person he is.