Fabrice Courdesses

Co-Founder & CEO of VideoRunRun ► SaaS Platform For Maximum Performance Of Video Ads Campaigns ... starting with YouTube. Starting-up forever...

[Fabrice Courdesses @fcourdesses]

This is why VideoRunRun put so much focus on its Creative Loop for Performance as it's where you can extract more incremental performance with less efforts and investments!
https://t.co/qulIoJezLz

[Fabrice Courdesses @fcourdesses]

⏩Aware of Customer-Journey Orchestation at Full-Funnel level?
It's si definitively what defines VideoRunRun.
Deep-dive into this emerging marketing difference:
#ecommerce #videoad
https://t.co/K0jPfabEga

[Fabrice Courdesses @fcourdesses]

How to Maintain Advertising Effectiveness in Challenging Times?

In a nutshell: avoid cut spending. Instead, make Brand and Performance work together thanks to video ads.
Thanks to YouTube ads and VideoRunRun, extract incremental performance using both!
https://t.co/qulIoIWYmZ

[Fabrice Courdesses @fcourdesses]

As a CEO, I like: The revival of vintage measurement 🙌.
👉 Micro-control every metrics ends-up in loosing the big-picture of scaling a business.
Media-Mix Modeling is probably what captures best the true levers of short-term business AND long-term brand.
https://t.co/9je7OXMHfl

[Fabrice Courdesses @fcourdesses]

[!! warning] How much do you rely on last click measurement?
This is why @VideoRunRun runs on First-Touch Full-Funnel standards to be sure our clients don't leave money on the table while leveraging the video giant YouTube!

https://t.co/ebK11cbanH

[Fabrice Courdesses @fcourdesses]

🙂 Agree: #YouTube is the most effective full-funnel high-ROI acquisition channel today
😣 Don't Agree: YouTube prefers advertisements with less time
At VideoRunRun we run massive creative testing
Hint: Discovery>Interest>Action requires more than 15/30'
https://t.co/WynU0Ml3Xk

[Fabrice Courdesses @fcourdesses]

⏳ No time for long-term creative iteration during the next 10 weeks.
No time to leave money on the table.
50% of the performance comes from the Creative >> Get creative insights on-the-fly on your next #YouTube campaigns to extract maximum ROAS.
https://t.co/pMTFXsEJ1v

[Fabrice Courdesses @fcourdesses]

[peak season] 3 reasons to jump into YouTube Ads super-charged with @VideoRunRun
1️⃣ ROAS on your Ads will never be as high as next month > impress your boss 😉
2️⃣ we back you with a pay-for-performance model
3️⃣ no need to create a specific YouTube video
🤜 https://t.co/LPz2ENjFlD

[Fabrice Courdesses @fcourdesses]

PROBLEM: CPM inflation on TV worrying adverstisers for the peak season
SOLUTION: massively test YouTube on TV with a Branding AND Performance mindset
Opportunity for DTCs: JUMP into YouTube on TV before heavy media-spenders move their budget to it 😉
https://t.co/m7XAHvM4TC

[Fabrice Courdesses @fcourdesses]

🤔Vous êtes perdu ? Faire votre pub #YouTube dans ou en dehors de P-Max ?
💥Avantages, inconvénients, bons moments, meilleurs résultats à court/moyen terme, impact business, branding, ...
👉Participez à notre prochain RunRun Connect
https://t.co/ETcRvHYHNN
#performancemax #pmax

[Fabrice Courdesses @fcourdesses]

🤔Vous êtes perdu ? Faire votre pub #YouTube dans ou en dehors de P-Max ?
💥Avantages, inconvénients, bons moments, meilleurs résultats à court/moyen terme, impact business, branding, ...
👉Participez à notre prochain RunRun Connect
https://t.co/ETcRvHZfDl
#performancemax #pmax

[Fabrice Courdesses @fcourdesses]

Déjà début septembre ! Pas le temps d'adopter une logique branding PUIS performance. Envie de rafler la mise sur la Peak Holiday Season 🚀 Optez pour une Funnel-Funnel Strategy ROIste sur YouTube - Téléchargez le livre-blanc et go...
https://t.co/sExl2A0YLQ

[Fabrice Courdesses @fcourdesses]

[livre-blanc] Selon la dernière étude Nielsen de juillet 2022, ajouter une approche de Haut de Funnel à ses campagnes publicitaires permet d'accroître le ROI global entre 13 et 70% !
Pour l'appliquer facilement sur YouTube, téléchargez le livre-blanc :
https://t.co/oAa3VOacb5

[Fabrice Courdesses @fcourdesses]

Does data help with measuring attribution? Absolutely. Before investing the massive time, effort, and resources into attempting to solve attribution in a major way, focus first on 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧.
https://t.co/qmaK95fhU5

[Fabrice Courdesses @fcourdesses]

How Grammarly is applying #Brandformance at scale: If this 2 step "Branding THEN Performance" funneling looks complicated, ask VideoRunRun how to simplifiy and accelerate with "Branding AND Performance".
Yes, enter the YouTube Ads game without headaches 😎
https://t.co/ULnDplCqAr

[Fabrice Courdesses @fcourdesses]

Creating a profitable customer acquisition funnel is a must do for DTCs to survive.
DTC brands should aim to drive 1st purchase profitability, but when not possible, there must be a clear funnel infrastructure to drive repeat purchases and profitable CLV.
https://t.co/9uZOQxdoAL

[Fabrice Courdesses @fcourdesses]

[trend] Brand awareness is the top objective for marketers around the world this year, edging out customer acquisition, which in turn is more important than customer retention.
👉 YouTube Ads can help achieving Branding AND Performance. Ask VideoRunRun
https://t.co/FIibFL8eHZ

[Fabrice Courdesses @fcourdesses]

🤯 Why keep fighting into the hyper-competitive red-ocean (saturated) bottom-of-the-funnel from back-to-school to Xmas?
It's still time to generate profitable upper-funnel (unsaturated) acquisition with VideoRunRun supercharging YouTube Ads native solution
https://t.co/zeI6USmamH

[Fabrice Courdesses @fcourdesses]

𝐍𝐨 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞  without 𝐭𝐞𝐬𝐭-𝐚𝐧𝐝-𝐥𝐞𝐚𝐫𝐧. 𝐍𝐨 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞  without 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧.
🤯 Easy to claim, harder to solve when it comes to #video ads
So we created a tool for that...
💥 Introducing Creative Loop
https://t.co/AM47rLLKWE

[Fabrice Courdesses @fcourdesses]

Next market trends in Digital ad spending:
>> Top/Middle-of-funnel ads will drive the 50%
>> Video ads is where budgets are shifting vs search
>> The triopoly walled gardens will drive gains in CTV, social platforms, and retail media networks
https://t.co/8PUAxwX2os