Felicity PR

We help wellbeing brands market well. Our virtual business model enables clients to invest in brains, not bricks. ⬇ Subscribe to our MarketWell newsletter!

[Felicity PR @Felicity_PR]

Virtual businesses used to raise eyebrows. Now, the only thing we raise is the bar on client results https://t.co/7NG6kQIgd1 @iveybusiness

[Felicity PR @Felicity_PR]

Check out @Dove's new film as part of their Self Esteem Project. Discover the twist that makes this video so impactful and why brands need to consider the messages they’re sending, beyond their intended audience: https://t.co/ePgd36avys

[Felicity PR @Felicity_PR]

In this brand new edition of Marketwell, we dive into mental breaks, social media detoxes, and more.

Click here for some more ideas and insight: https://t.co/wvd8VvCI2D
#MarketWell #wellbeing #brand #marketing
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[Felicity PR @Felicity_PR]

Can taking a break help your brand? It can feel scary to take a pause from the rat race, to turn over responsibilities to others and—in our always-on culture—to simply not be seen or heard from for a while.

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[Felicity PR @Felicity_PR]

Although we hear that people should take social media breaks for their mental health, brands keep churning out content for those who stick around. But what if brands took breaks, too? Could this actually benefit your brand?
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[Felicity PR @Felicity_PR]

#clientlove #clientnews! We lined up this Healthy Snack Ideas segment for @GoGosqueeZ on @CHCHTV with Lifestyle Expert Angie Campanelli! Want a taste of what your brand would look like in the headlines? DM us or email [email protected] to find out! https://t.co/iepGJJ5asZ

[Felicity PR @Felicity_PR]

#BrilliantBrandedContent: @aveda's online hair quiz encourages consumers to embrace their uniqueness, AND provides personalized product recommendations! Read on here: https://t.co/xUrxT5UUB5

[Felicity PR @Felicity_PR]

#BrilliantBrandedContent: We love this hilarious, behind-the-scenes glimpse of @MichaelBuble and the Jann cast. Find the full video here: https://t.co/xUrxT5UUB5

[Felicity PR @Felicity_PR]

Get your tissues out! In this MarketWell edition of #BrilliantBrandedContent, watch this full-out Father's Day surprise stunt for Ronald McDonald House: https://t.co/xUrxT5UUB5

[Felicity PR @Felicity_PR]

#clientlove #clientnews! Happy to see that Trend Expert Karen Firsel loves our client @GoGosqueeZ as much as we do!
Check out this feature we lined up on Cityline. More to come! https://t.co/R86zDWq5wq

[Felicity PR @Felicity_PR]

How does @netflix make it so enticing to "watch next" on their platform? Learn why the entertainment giant has been so successful and get step-by-step instructions for setting up your own personalization based on buyer personas: https://t.co/lCU4PYC8wO

[Felicity PR @Felicity_PR]

Whether your brand has billions of consumers or just a few, @KraftHeinzCo proved it's never too late to start looking into personalization. Check out how the company was able to personalize marketing to offset consumer ‘uncertainty’: https://t.co/ySdX0Sv2ke

[Felicity PR @Felicity_PR]

In this brand new edition of Marketwell, we look at how your brand can achieve this while looking at other great examples of brands personalizing their communications like @KraftHeinzCo and @netflix.

Click here for some more ideas and insight: https://t.co/DEeuJf50nE
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[Felicity PR @Felicity_PR]

How can inviting consumers to opt out of your communications improve your relationship with them?
When you allow your audience to opt out of messaging that might bring on negative emotions, you're actually getting personalization right...
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[Felicity PR @Felicity_PR]

As a recent article about Mother's Day opt-out emails asks, why not let consumers choose which emails to opt out of when they first sign up or make a purchase? This might mean more work in setting up your email outreach but may make for a more tailored journey overall...
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[Felicity PR @Felicity_PR]

@Wendys @FortniteGame @gucci @Roblox - @LouisVuitton blazes their own trail in the metaverse by creating their own immersive game
Click here to read all about what we can learn from these curated campaigns: https://t.co/8becZ567yH

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[Felicity PR @Felicity_PR]

In this edition of highlighting brilliant branded content...

- @Wendys goes into the metaverse and changes @FortniteGame forever
- Players shop the @gucci Garden on @Roblox

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[Felicity PR @Felicity_PR]

@LEGO_Group Learn how Lego solved their main issue with the metaverse by partnering with @EpicGames, and why we think this collaboration is so smart: https://t.co/SgY553QIb2
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[Felicity PR @Felicity_PR]

With the dangers of the unpredictable Internet users, how can a brand like @LEGO_Group create a safe experience for their young consumers?
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[Felicity PR @Felicity_PR]

We've all heard of Coachella, but have you heard of https://t.co/sZmiaXZVXb? Check out how @AbsolutUS built a virtual experience in the metaverse around an existing event and why it has so many perks: https://t.co/0cbM5LsdqU

[Felicity PR @Felicity_PR]

How can wellbeing marketers walk the fine line for their brand on mental health, between being helpful and patronizing? Read our take, and how @POWERADE's most recent campaign with @Simone_Biles achieved just that: https://t.co/JHIKBTFv9f