FelicityGames

Making the World More Playful.. One Game At a Time!

Felicity is an AI native game publisher, creating and acquiring high performing games. With proprietary SDK

[The Offline Network @OfflineOnAir]

FULL INTERVIEW: Anurag Choudhary (@AnuragChoudhary) | Founder & CEO, Felicity Games (@FelicityGames)

(0:00) - Casual gaming and distribution-first model
(2:20) - UA arbitrage & testing over product-first bets
(4:19) - Casual vs Mid-core vs AAA Games breakdown
(5:39) - Evolution of casual & Felicity portfolio thesis
(9:32) - Evergreen games and long-term retention logic
(11:37) - Pizza vs Dal Chawal analogy
(14:21) - IP acquisition economics, payouts & scaling
(15:26) - Testing cost, CPI and studio partnership
(17:25) - Stage-gated payouts & monetisation
(18:50) - ARPDAU, CAC-LTV discipline, 6-month payback and portfolio compounding

[FelicityGames @FelicityGames]

⚡ Laser Survivor is live on CrazyGames

A cyberpunk roguelike where 5 heroes fight to save humanity from a neon-drenched apocalypse.

Play now 👉 https://t.co/SSPqG7hePi

#LaserSurvivor #Gamelaunch

[FelicityGames @FelicityGames]

Laser Survivor. Cyberpunk roguelike action.
Five heroes. Endless demons. Neon apocalypse.
Every run is survival. Every run is different.

Play now 👉 https://t.co/PPQmqo6OwK

#lasersurvivor #gameplay

[FelicityGames @FelicityGames]

📌 Felicity isn’t just a game publisher, we’re a tech platform

✨ FeliGenAI speeds up art & content creation
⚡ FeliCore SDK brings plug-and-play game features
📊 FeliSense powers real-time analytics & testing

🚀 Faster launches, fresher games, smarter scaling.

#gamedev

[FelicityGames @FelicityGames]

If different UA creatives set different expectations, why give all players the same journey?

Tailoring onboarding to how players first discovered the game lifted Solitaire’s D30 retention by 20%, just by making them feel understood

Retention is about making them want to return.

[FelicityGames @FelicityGames]

🙅‍♂️ No great game happens by accident.

At Felicity, every launch is an experiment. A/B testing drives our decisions—from fixing churn to optimising ads. No gut calls. Just data.

Ship only what wins. Scale only when proven📊

#MobileGaming #ABtesting #GamePublishing #UAstrategy

[FelicityGames @FelicityGames]

Shipping fast is crucial. But in 2025, the discipline to kill is just as vital.

At Felicity, we follow a 5-pillar kill framework to cut fast, learn faster, and keep our pipeline lean.

Killing isn't failure — it's fuel for the next hit.

Ever tried it? Share your lessons below👇

[FelicityGames @FelicityGames]

At Felicity, here’s what we’ve learned:

📈 Strong early retention pays the bills.
🔄 Long-term retention compounds ROAS.

Forever games don’t just scale—they compound ✅

Our Solitaire title retains past D120, lifting ROAS MoM.

More forever games are brewing!

#ForeverGames

[FelicityGames @FelicityGames]

🎮 Everyone’s chasing hits,

But the real winners? They’re building infrastructure

In 2025, $71B won’t go to devs, it’ll go to the stack:

☁️ Cloud
📊 Analytics
💳 Payments
🔁 LiveOps

Infrastructure ≠ backend
Infrastructure = repeatable wins

#GameDev #GrowthEngine

[FelicityGames @FelicityGames]

📌 Link to Full Video on Youtube: https://t.co/av1kg4X7uS

[FelicityGames @FelicityGames]

AI might help you build games faster, but scaling them? That’s a different game.

From world-class UA to razor-sharp monetisation strategies, @AnuragChoudhary explains how the backend separates the good studios from the great ones.

[FelicityGames @FelicityGames]

@AnuragChoudhary 📌 Link to Full Video on Youtube: https://t.co/av1kg4X7uS

[FelicityGames @FelicityGames]

If Everyone Can Build Games, What Sets You Apart?

With AI making game creation easier than ever, the question isn’t “Can you build it?” It’s “should you build it?”

@AnuragChoudhary shares why the true moat today lies in distribution, personalisation and design, not just in art.

[FelicityGames @FelicityGames]

📌Watch a clip from the announcement: https://t.co/cyWbvmCiRy

[FelicityGames @FelicityGames]

Excited to be selected in Google’s Apps 2025 Accelerator 🇮🇳

Backed by Google Play & MeitY, this comes as we scale globally—deepening our systems in retention, monetization & ops.

Thank you Google! 🚀

#ForeverGames #FelicityGames #GoogleAccelerator #IndiaToGlobal

[FelicityGames @FelicityGames]

At @Storyboard18_'s DES 2025, @AnuragChoudhary breaks down how AI is reshaping game development-from smarter prototyping to personalised monetisation.

If every studio has the same tools, what’s your moat?

Watch the full talk to see what separates a good game from a great one 👇

[FelicityGames @FelicityGames]

Introducing #FeliGenAI 1.0🚀

Production-grade game assets, generated in minutes. At Felicity, we’ve built a proprietary GenAI workflow to match the ever-growing content appetite of our players. What once took days, now takes minutes — unlocking infinite possibilities to scale

[FelicityGames @FelicityGames]

More to come..

[GLCND.IO @GlobalCmd]

Felicity Appoints İlker Yoldaş as VP of Product in AI-Driven Gaming Initiative - https://t.co/Vw5PqPNWO6 https://t.co/LWSiBZwMo0

[IndianWeb2 @indianweb2]

#FelicityGames has raised $3 Mn (₹ 25.8 crore) in a seed funding round led by @3one4Capital, with participation from T-accelerate Capital (Singapore) and MIXI Global Investments (Tokyo).
𝙍𝙚𝙖𝙙» https://t.co/DUnrhMkYYR

#funding #gamingstartups #mobilegames #gaming