Yan

Founder of Financian Media

[Yan @Financiann]

Sometimes when you see your friends are going through something you already went through before, there are 2 options…

1. To rush to help him to get out of that situation immediately

2. Stop for a moment and analyze everything, see how he behaves

[Yan @Financiann]

Body language

[Yan @Financiann]

How Henry Cejudo get to the UFC

[Yan @Financiann]

The brand thay understood behavioral science the best.

[Yan @Financiann]

Best era of the UFC

[Yan @Financiann]

One of the great behavioral science lessons that most great brands use

[Yan @Financiann]

How important it is to do trash talk in the UFC

[Yan @Financiann]

UFC is easier than Wrestling?

[Yan @Financiann]

A single mistake shot on camera can haunt you your whole life…

[Yan @Financiann]

The biggest brands in the world understand human psychology better than marketing.

This Is Not An Ad breaks down 49 real stories that explain why people buy, talk about, and obsess over certain brands.

Get your copy here:
https://t.co/nT84IGm5RP

[Yan @Financiann]

If you think people buy the best product, you’ve already lost.

People buy the product that gives them the best story to tell.

For example…

[Yan @Financiann]

5. Apple stores were designed to feel more like art galleries than electronics shops.

People don’t just buy technology.

They buy simplicity, status, and belonging.

[Yan @Financiann]

4. Red Bull doesn’t sell energy drinks.

It sells extreme sports, adrenaline, and an identity.

That’s why it owns Formula 1 teams and sponsors athletes instead of talking about ingredients.

[Yan @Financiann]

3. Rolex doesn’t tell time better than your phone.

People buy Rolex because it tells the world something about them.

Luxury products are often social signals disguised as products.

[Yan @Financiann]

2. Starbucks doesn’t sell coffee.

It sells a third place between home and work.

Your name on the cup, the atmosphere, the laptop culture—those things matter far more than the coffee itself.

[Yan @Financiann]

1. Supreme sold a brick for $30.

People weren’t paying for a brick.

They were paying for the story of owning something absurd that almost nobody else had.

Status beats utility more often than we’d like to admit.

[Yan @Financiann]

1. Supreme sold a brick for $30.

People weren’t paying for a brick.

They were paying for the story of owning something absurd that almost nobody else had.

Status beats utility more often than we’d like to admit.

[Yan @Financiann]

2. Starbucks doesn’t sell coffee.

It sells a third place between home and work.

Your name on the cup, the atmosphere, the laptop culture—those things matter far more than the coffee itself.

[Yan @Financiann]

3. Rolex doesn’t tell time better than your phone.

People buy Rolex because it tells the world something about them.

Luxury products are often social signals disguised as products.

[Yan @Financiann]

4. Red Bull doesn’t sell energy drinks.

It sells extreme sports, adrenaline, and an identity.

That’s why it owns Formula 1 teams and sponsors athletes instead of talking about ingredients.