Star Flow The Change Festival

[Sakshi @savisakshi]

Very Impactful session by Sonam Wangchuk - Simplicity delivers beyond tech solutions.
House full n a deserving standing ovation @Wangchuk66 #StarFlowFest @FlowChangeFest

[Anup Sharma B'Harry @TweetsAnup]

Interesting 2 days at the #starflowfest with some great thought leaders. Also chance to catch up and meet up with some new and some old friends. Learning and Sharing and Ideas flowing.

[Star Flow The Change Festival @FlowChangeFest]

A big thank you to everyone who showed up at #StarFlowFest 2020. We hope you all had a great experience over the two days. Cheers to #marketing! See you again next year.

[Star Flow The Change Festival @FlowChangeFest]

Meet the two #contest winners of #StarFlowFest who are going back with a @LiebherrHomeIN refrigerator each!

[Aswin kumar @treasurewater]

@FlowChangeFest

[Star Flow The Change Festival @FlowChangeFest]

A snapshot from @ejoachimsthaler's book Hidden In Plain Sight #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

@ejoachimsthaler shares the new rules of #brandbuilding at #starflowfest 👇

[Star Flow The Change Festival @FlowChangeFest]

@ejoachimsthaler kicks off our last session at #starflowfest on brand architecture

[Star Flow The Change Festival @FlowChangeFest]

Our last session of the day on brand architecture with @ejoachimsthaler just came to a close. Thank you for joining us! #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

"Nobody needs a 100 billion dollars!" @ejoachimsthaler asks the audience to repeat after him on a lighter note

#starflowfest

[Star Flow The Change Festival @FlowChangeFest]

"Try to create communities that people want to be a part of." A recommendation for marketeers by @ejoachimsthaler

#starflowfest

[Star Flow The Change Festival @FlowChangeFest]

"Lego is not about the product, it's about fun and exploration. Think 'customer first' instead of 'brand first'." - @ejoachimsthaler #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

@ejoachimsthaler is now taking a few questions from the audience at #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

@ejoachimsthaler is shedding light on a brief case study of #Hema - a fully integrated offline and online store in #China #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

"Messaging doesn't work if you can't back it up." Going back to basics with @ejoachimsthaler
at #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

A very enthusiastic crowd carefully listening to the last session of the day by @ejoachimsthaler at #StarFlowFest

[Star Flow The Change Festival @FlowChangeFest]

How do we create value through branding?

Old ans - clarify the product portfolio via brand architecture

New ans - make consumers part of value creation

Presented by @ejoachimsthaler at #starflowfest

[Star Flow The Change Festival @FlowChangeFest]

"Make consumers active participants in value creation." - @ejoachimsthaler

#starflowfest

[Star Flow The Change Festival @FlowChangeFest]

@ejoachimsthaler explaining 3 strategies in order to differentiate in the market at #StarFlowFest

[Star Flow The Change Festival @FlowChangeFest]

Demand - side effects on building strong brands:

- Networking Effect
- Learning Effect
- Viral Effect

- @ejoachimsthaler at #starflowfest