Franklin Madison Direct

Franklin Madison Direct is a multichannel customer-acquisition agency that gives brands a faster way to maximize growth and profitability.

[Franklin Madison Direct @FM__Direct]

With 4.7B+ views, #FinTok is reshaping how younger consumers learn about budgeting, debt, insurance, and more.

@frnklnmadison explored the phenomenon, what’s driving it, and how brands can show up with trust and relevance.

Read the article: https://t.co/lqc9tDcKtt

#FinTok

[Franklin Madison Direct @FM__Direct]

Marketers are stepping up, but consumers still expect more.

Want to know where expectations really align and where there’s still a disconnect?

Get your free copy of the 2025 Direct Mail Marketing Benchmark Report here:
https://t.co/oejG3WC0rS

#ThinkOutsideTheInbox

[Franklin Madison Direct @FM__Direct]

We’re truly grateful for the trust our partners place in us.

Helping brands grow and being part of their success stories is what drives us every day.

Thank you to the teams who inspire us to keep raising the bar. 🙌

#Partnership #DirectMail #FMDirect #Testimonial

[Franklin Madison Direct @FM__Direct]

The 2025 Direct Mail Marketing Benchmark Report is here!

📥 Download your free copy now and stay one step ahead: https://t.co/PXpKuTRdCm

#DirectMail #MarketingTrends

[Franklin Madison Direct @FM__Direct]

🚨 The 2025 Direct Mail Marketing Benchmark Report is almost here... but you don’t have to wait.

We’re sharing an exclusive sneak peek of the insights reshaping how brands approach direct mail this year.

Read the sneak peek now: https://t.co/1JUyqdTXYE

#MarketingResearch

[Franklin Madison Direct @FM__Direct]

A lawn care brand took its growth strategy offline and found:

✅ A scalable, cost-efficient acquisition channel
✅ A way to double ROI in just 90 days
✅ Customer acquisition costs that would make any marketer look twice

👉 https://t.co/pautj5cuZu

#DirectMail

[Franklin Madison Direct @FM__Direct]

Shared mail or solo mail? It’s a simple question — with a not-so-simple answer.

The wrong choice can mean wasted dollars.
The right one? Predictable scale. Lower CPAs. Real growth.

We break it all down for you here:
https://t.co/9VUs5KOnYU

#OnTheBlog #MailWorks

[Franklin Madison Direct @FM__Direct]

It’s National Postal Worker Day! 📬

Today is the perfect chance to show some appreciation. A simple thank you, a small treat, or a quick note can brighten their day.

To all the postal workers out there, we appreciate you today and every day. 🎉

#NationalPostalWorkerDay

[Franklin Madison Direct @FM__Direct]

If you're still optimizing for response rate alone… you're probably leaving money on the table.🤔

Our latest article breaks down why: https://t.co/l5XLaVvRFB

#NewBlog #FMD #DirectMarketing #MailWorks #ResponseRates

[Franklin Madison Direct @FM__Direct]

ChatGPT wrote a postcard.
So did a professional copywriter.

Same brief. Same product. Same offer.
Very different results.

Here’s what happened when we put AI head-to-head with human creative: https://t.co/AaWUYppEPh

#DirectMail #ChatGPT #AI #DirectMarketing #Copywriting

[Franklin Madison Direct @FM__Direct]

Still wondering what’s changed — and what hasn’t?

We’ve got answers.
✔️ Why we rebranded
✔️ What makes us different (and better)
✔️ How this shift helps you scale faster, smarter, and with total confidence

Read our latest blog: https://t.co/P2XGG0JpgR

#DirectMailAgency

[Franklin Madison Direct @FM__Direct]

📉 Declining customer value → 📈 50% AOV lift in one campaign.

How?
It started with a deep data dive…
…and ended in one of our most efficient prospecting strategies yet.

👉 https://t.co/1kefdJPwFb

#HomeServices #CustomerAcquisition #CaseStudy #DirectMail

[Franklin Madison Direct @FM__Direct]

With OmnIDirect™, Franklin Madison Direct is helping brands tap into the power of offline data to deliver digital campaigns that actually convert.

Lower CPL. Higher performance. Total targeting confidence.

Start your test here: https://t.co/gsyv6CPQUR

#DirectMail #OmnIDirect

[Franklin Madison Direct @FM__Direct]

Direct mail isn’t dying. But your old assumptions might be.

In this new era, the winners will be the ones who rethink—smarter strategies, leaner formats, better targeting, and sharper USPS intelligence.

Learn more: https://t.co/oehpUoYR1F

#DirectMail

[Franklin Madison Direct @FM__Direct]

One in three consumers say direct mail improves brand and product sentiment. Let that sink in.

Direct mail doesn’t just get seen—it shapes how people feel.
And in a world where attention is fleeting, that’s gold.

👉 https://t.co/xupDg3piYr

#DirectMail #ConsumerResearch

[Franklin Madison Direct @FM__Direct]

🤔Wondering how you can overcome your financial marketing challenges?

Direct mail might be what you need.📬

Check out this article ➡️https://t.co/vC7mkMxp9r

[Franklin Madison Direct @FM__Direct]

Everyone uses lookalike models.
Almost no one’s maximizing them. 🤔📬

From smarter seed audiences to timely rebuilds—small tweaks = big performance lifts.

New blog on what most mailers miss 👇
https://t.co/VcAn5lgZEx

#DirectMail #MarketingStrategy #LookalikeModeling

[Franklin Madison Direct @FM__Direct]

A new online retailer scaled fast with Franklin Madison Direct. 📬 Started with 50K, now mailing 1.77M—driving a 20% lift and consistent KPI wins.

See how data + creative unlocked growth: https://t.co/ssbNrZqx0Z

#CaseStudy #DirectMail #DTC

[Franklin Madison Direct @FM__Direct]

Marketers mailed over 6.4 BILLION pieces in the first quarter of 2025. 📬

View the Q1 2025 Direct Mail Volume & Trends Report on our blog for this quarter's top mailers, industry trends, and creative insights: https://t.co/8MQUsnuhQ4

#MailWorks #DirectMail #Marketing

[Franklin Madison Direct @FM__Direct]

We are thrilled to announce that Johnson/Anderson has been awarded Franklin Madison Direct's 2024 Vendor of the Year.🎉

Read our blog post to learn more about this award and Johnson/Anderson's recognition: https://t.co/J9N8KQyqJV

#VOY2024 #FMCelebrates #JohnsonAnderson