FMBE Awards

Field Marketing and Brand Experience Awards - Marketing for Real People

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FMBE Awards announces the 2025 winners to a packed house at vibrant Troxy https://t.co/KDzPtTu0gj via @wpsharebuttons

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Wasserman – a 4 times previous winner – settles for silver

BE Agency of the Year is therefore… a first time contending and a first time win – Zeal Creative.

That’s it for another year, time to get up and dance to No Limits Street Band. Thank you for following!

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Brand Experience Agency of the Year – sees Andrew Bodwick taking the stage for a third and final time representing lead sponsor Space&People – and the last result of the night sees…

N2O and TRO – both 3 times previous winners – settle for bronze this time.

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Field Marketing Agency of the Year sees bronzes awarded to Field Sales Solutions and Logobrand. 🥉

Gold and Silver were separated by a wafer. It was the closest result ever, but just talking the gold win was Smollan 🥇with CPM in silver.🥈

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Cat Z gets announced just before X and Y… Bronze this year goes to last year’s gold winner – CPM Ireland and silver goes to PRL, also from Ireland. 🥈

That means that the gold winner is innovative Marvesting Group agency Yes Sir! from Belgium🥇

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This years highest scoring campaign across all FMBE categories and taking gold in Campaign of the Year is CPM - Asahi!

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Campaign of the Year is announced with bronzes for IMA – Adidas Climacool and Agile Retail – Fanatics

Silver is for the Immersive Controlled winner - N2O – Fanta

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But gold showed how bold management plans and realisation saw Amplify Retail Execution emerge from sister business Clear Box with a raft of new clients.

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Professional Agency Management saw a bronze for the next level client relationship development that is a big winner for Logobrand and Carlsberg Britvic.

Silver is for the next stage in management evolution for Green Field Marketing.

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The gold winner won the Tactical category earlier and impressed enough in this one to go through as a Campaign of the Year - PRL – Catrice 🥇

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Operational Success of the Year’s high standard spread the love in terms of bronzes to Highjam – The Observer, N2O – Superdrug and Smollan – Bart Ingredients.

There were 2 silver awards - Field Sales Solutions – Ferrero and Raptor – Rockstar Energy Drink. ⚡️

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Gold goes to an incredible bus on the Britain’s Got Talent trail for Tesco by N2O.

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Most Effective Stand or Display Unit – it’s a well deserved bronze for effective B2B stand for Hiscox.

There are 2 silvers - for PLB Group – Sony InMotion and iMP – Life360

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And perfectly joining up the dots to make Captain Morgan fashionable and shoppable again – its Smollan for gold.

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The Shopper Connection Award sees bronze awarded to the sampling team for growing brand Vahdam Teas.

The very popular Tena campaign takes silver for Zeal Creative.

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Gold saw Wasserman doing everything with style and clarity – an award show that really resonated with BMW Group dealers.

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B2B/ B2E Event of the Year sees bronze for the B2B Barcode Festival activation for Chupa Chups and N2O

Silver is for Smollan showing Trade Show domination for Henkel at the Screwfix event.

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Gold goes to an outstanding and very well evaluated launch for Dr Pepper Cherry Crush, by N2O

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Product Launch/ Relaunch Award sees 2 bronze awards - PRL – IDL West Coast Cooler Sunburst and Raptor – Captain Morgan x Pepsi Max

There are 2 silvers - IMA – Adidas Climacool, and Smollan – Weetabix Caramelised Minis.

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Silver goes to the tightly budged pub pop up for the Fair Pour - Hope&Glory – Oxfam

Gold goes to the festive season’s Yellow Santa as Western Union showed its multicultural users its seasonal power with GottaBe! 🥇