Still learning about brand positioning at Clarylife Mentorship Academy, and this assignment really changed how I see brands.
Here’s my positioning statement for Opay 👇🏾
#CMAcademy#CohortOne@clarylife_ma
I deliberately left out corporate users and international banking services because Opay’s strongest identity is around everyday local transactions for regular users.
Trying to serve everybody would weaken the positioning.
#CMAcademy#CohortOne@clarylife_ma
Still learning about brand positioning at Clarylife Mentorship Academy, and this assignment really changed how I see brands.
Here’s my positioning statement for Opay 👇🏾
#CMAcademy#CohortOne@clarylife_ma
For Nigerians who need fast and accessible everyday banking, Opay is a fintech platform that simplifies payments, transfers, and bill payments with speed and convenience.
Unlike traditional banks that can feel stressful or slow, Opay focuses on quick transactions and daily use
I started my branding journey at Clarylife Mentorship Academy…
And one thing already clicked:
Every brand is a system.
Here’s how I see one I use daily 👇🏾
#CMAcademy#CohortOne@clarylife_ma
Experience:
Transactions are usually very fast and easy. The app is straightforward, and features are easy to find. However, too many notifications, ads, and promo messages can feel overwhelming this is where the experience slightly breaks.
There’s a roadmap change guys:
So I had a proper draft of how we are to go about it and this is it.
I’m very sure this would be very self sufficient.
So for the 90-Day Backend Roadmap, the summary of everything to be covered is this (Relational DB + Auth + RBAC + Payments + Redis + Queues).
But still, down below is the detailed path of how everything will be covered step by step across the phases.
Before you continue looking through the whole roadmap ensure you share this so those people also get a hold of it.