Jeff Bezos: “You don’t understand my audience”
When Charlie Rose asks him if the iPad is a “Kindle killer” in this 2012 interview, Jeff gives an incredible response:
“It’s a very different product, and I can give you an example. If I came to you and said: ‘Charlie, I love your show, but we’ve got to sex it up. We need fast cuts and vicious arguments between your guests.’ You would rightly say to me: ‘Jeff, I love you man, but you don’t understand my audience. We have a cerebral conversation here. It’s what we do, and it’s how we’re differentiated.’”
He continues:
“When people come to me and say: ‘You’ve got to have full-motion video and color on the Kindle.” I say: ‘Why? You think Hemingway is going to pop more in color?’… You don’t understand my audience.”
Jeff goes on to explain that the vision for the Kindle is: a purposeful device for reading where no tradeoffs have been made—every single design decision is optimized for reading.
And knowing exactly who his audience is gives him conviction in the Kindle team’s design decisions—even when everyone at the time was saying that the iPad would crush them.
To drive home the point of just how different the audiences for the iPad and Kindle are, he points out:
“The #1 thing people are doing on their iPads right now is playing a game called Angry Birds… The #1 thing people are doing on their Kindle right now is reading Stieg Larsson.”
One of the laws of marketing is that if you try to make a product that appeals to everyone, it will end up appealing to no one. Jeff understood this as well as anybody, and this interview demonstrates that.
I am blessed.
Therefore, whatever happens to me is intended to bless me regardless of how painful or unpleasant it may appear at the time
Just a reminder that in 2024, events do not define my identity. I am always beloved of God and I journey knowing this.
In 2011 I worked on a project which had us bidding for the discos ! Omo the number of people who are using free electricity is alarming. One house had power and others connected to that one house 🏠 it was estimated that the loss of electrify was at least 70% and that if collections was made the discos could make money ! 12 years later this hasn’t changed much 🤦
I legit was thinking about this today. It’s the inconsistency for me.🥲
SGIT
Game On
Rumour has it
Gidi Up
Phases
Love Like This
The Pastor one 👀
@ndaniTV ki lon sele gan gan? Wake up na 😭🤲🏽
Really
If they say that they are sending singles to war except you marry your ex... what would you do?
Tbh oooooo you may find your real husband at war 🤭
And the baddies for the 2024 food edition are:
Cabbage, Spinach, Cucumber, Zucchini, Garlic, Tortilla, Naan, Olive oil, Red Onion, Fufu and the Bell sisters.
Thank you for a great 2024!😋
‘Christ is the perfect ending to so many of the false starts in our lives.
However our chapters end here on earth, he will far more than make up for any disappointments or trials we endure to have him forever.
He is and will be worth all of our waiting.’ - Marshall Segal