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We plan, create & distribute content that shapes culture.

[Foundation 🎧 @FoundationIncCo]

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https://t.co/OjW2pAC7ox

[Foundation 🎧 @FoundationIncCo]

What can you build with Claude?

How about 100 ABM campaigns that can run against some of the most successful brands in the world with a higher than average click through rate?

In this episode with @TheCoolestCool , @nicklafferty breaks down exactly how it can be done.

[Foundation 🎧 @FoundationIncCo]

The playbook for winning AI search shouldn't be gatekept.

@AirOpsHQ just launched AirOps University. 28 hands-on lessons taught by practitioners who've actually done this work including our very own @TheCoolestCool

3,000+ trained. 600 certified. Real results.

Start learning. Start winning.

https://t.co/r5kcUlmj1I

[Foundation 🎧 @FoundationIncCo]

ROI from content isn’t a 15 minute sprint.

It might take 30 days.

You have to be patient…

[Ross Simmonds @TheCoolestCool]

Prioritizing EEAT was worth doing in 2020
Prioritizing EEAT was worth doing in 2021
Prioritizing EEAT was worth doing in 2022
Prioritizing EEAT was worth doing in 2023
Prioritizing EEAT was worth doing in 2024
Prioritizing EEAT was worth doing in 2025
Prioritizing EEAT was worth doing in 2026

[Foundation 🎧 @FoundationIncCo]

What goes into content research?

Our very own @TheCoolestCool breaks it all down…

[Foundation 🎧 @FoundationIncCo]

Why 90% of What AI Says About Your Brand Isn't From You [Report] https://t.co/UwIffyMKNW

[Ross Simmonds @TheCoolestCool]

SEO rankings. Organic traffic. Click-through rate.

None of these matter when an AI tool gives users a direct answer.

Here's a new way to think about metrics worth presenting in the AI era:
https://t.co/odnZSAIeUA

[Aaron Haynes @myeyesshine_]

notice that we get good data published in waves.

here's another.

this one from @TheCoolestCool and @FoundationIncCo. 8,566 keywords across 14 SaaS domains. reddit outranks every vendor on 957K monthly searches.

the gem i'd pull: reddit's win rate is highest on the most expensive keywords. 67.3% win rate on $50+ CPC terms. the higher the commercial stakes, the more reddit dominates.

and the exception proves the rule... one vertical (UCaaS) fought back because the vendor content was actually dense enough to compete. same subreddits, different win rates. density beats platform advantage when it exists.

https://t.co/S6ighaaNRM

[Foundation 🎧 @FoundationIncCo]

Return on Generative Engine Optimization.

Here’s horse you measure it;

[Foundation 🎧 @FoundationIncCo]

What's the best type of content to get links?

It's not thought leadership content.

It's a round up of a series of stats and facts associated with niches relevant to your category & customers.

A lot of people hate on stat round ups...

But stat round ups drive TONS of links.

[Foundation 🎧 @FoundationIncCo]

Content volume doesn’t drive revenue.

Solving real problems does.

When your strategy begins with audience pain, everything improves:

Distribution, credibility, conversions.

Before you publish anything this week, ask: what’s the problem we’re helping fix?

If it’s fuzzy, so is your strategy...

[Foundation 🎧 @FoundationIncCo]

Reddit vs B2B SaaS: 8,566 Keywords Expose Who's Winning In The SERP: https://t.co/V0cCFfruLm

[Foundation 🎧 @FoundationIncCo]

LMs don’t recommend brands...

They recommend brands with receipts.

That means:
• Fresh G2 & Capterra reviews
• Active Reddit discussions
• Educational YouTube videos
• Third-party list mentions

Audit your last 90 days.

What new proof have you published off your own site?

If the answer is “none,” start there.

[Foundation 🎧 @FoundationIncCo]

How AI Search Is Rewiring B2B Software Buying: https://t.co/dECojSqObk via @G2dotcom

[Foundation 🎧 @FoundationIncCo]

Our very own @TheCoolestCool is hosting an AMA on @RedditforBiz -> https://t.co/xtGgEQI86X

[Ross Simmonds @TheCoolestCool]

What's the best type of content to get links?

It's not thought leadership content.

It's a round up of a series of stats and facts associated with niches relevant to your category & customers.

A lot of people hate on stat round ups...

But stat round ups drive TONS of links.

[Foundation 🎧 @FoundationIncCo]

Most marketers are sleeping on the next trillion dollar industry. In this episode, @TheCoolestCool and @iPullRank discuss the state of GEO in 2026:

https://t.co/AwRJTsfKXd

[Foundation 🎧 @FoundationIncCo]

🚨 HOT NEW RESEARCH 🚨 Not all Subreddits are created equal...

We've been analyzing Reddit in the SERP across B2B SaaS and the findings were mind blowing. This one stood out for me the most:

Certain Subreddits are more likely to show up in the SERP than others.

More at https://t.co/Gg2JwEpIKb

[Foundation 🎧 @FoundationIncCo]

Organizations with 5,000+ employees, 55% use AI before Google for research.

Universities, hospital networks, school districts, they buy edtech the same way enterprise buys SaaS.

If you're not in the AI answer, you're not on the shortlist. The data is the same.

https://t.co/TRPdICjixE

[Foundation 🎧 @FoundationIncCo]

Your buyers are researching you on Reddit right now.

Those threads rank on Google, feed AI answers, and shape shortlists before sales ever gets involved.

Reddit ranks for millions of commercial keywords. If competitors or old complaints show up first, that’s the gap.

Reddit visibility is a trust play. We help you earn it.