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For the longest time I feel like I’ve been entirely alone thinking the same thing.
How do we cut through?
How do we control the algo?
How can I see more of your stuff and feel closer to you and others…?
I know @Scobleizer will agree with this as the king of lists but lists are the way to take control and not be fed.
It’s worth 5 mins a day to have a decent list by the end of the week.
This applies exactly to optimizing for likes, reach and followers.
All playing to the algorithm.
All using the same hooks, trends, formats.
Do it for a year, ok it’s a lesson.
Do it for 10 years the entire online market is a mess.
@rorysutherland
Most CEOs overvalue attention and undervalue access.
Attention looks impressive.
Access changes businesses.
A viral post feels productive.
A conversation with the right person usually is.
I’ve seen founders with tiny audiences land partnerships, investors, clients and acquisitions while larger accounts were celebrating impressions.
Because impressions are not opportunities.
Relationships are.
The question is not:
“How many people saw this?”
The question is:
“Did the right people see this?”
“Was there an opportunity to move to the next thing?”
When you see that working big numbers tell you it’s already the system you don’t need, because it’s not focused for your business.
Think about it.
How can it be?
@JoinTheBNC