Fran Callado

Turning eyeballs into booked calls - let your systems do the selling for you! ▪ Attraction Marketing Strategist ▪ LMM Podcast Host

[Fran Callado @FranCallado]

You don't have a scalable business unless you know exactly who you're selling to and why...

Get clear on who your ideal client is, and what they're struggling with.

Your job is to help them through those struggles.

[Fran Callado @FranCallado]

If you care about your clients' results above everything, how do you distance yourself from these practices?

🏁

[Fran Callado @FranCallado]

I read about an IG life coach with 577k Followers

75% of them were fake.
That's 433k bots following her...

- "It creates social proof. You must buy followers if you want clients."

This is exactly what she tells her 'community', according to sources inside the program.

Cont.👇

[Fran Callado @FranCallado]

And why this is 𝗺𝗼𝗿𝗲 𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗵𝗮𝗻 𝗮𝗻𝘆 𝗼𝘁𝗵��𝗿...

Coaches have a level of influence that, if not respected, can be abused and leave the client in a much worse place than before.

Cont.👇

[Fran Callado @FranCallado]

@CoachGoldsmith Recognizing the value others receive from us is one of the hardest things there is.

And that's the key to pricing and getting paid.

[Fran Callado @FranCallado]

@elonmusk In an online world where nuance gets ignored for quick faux-certainty, aren't you worried about the lack of depth and misinterpretations?

Isn't this lack of nuance what's causing so many to make false accusations about others' beliefs by judging their words without context?

[Fran Callado @FranCallado]

@jonbrosio Are most content creators' claims fake or deceitful?

Question asked. Bank account looks the same...

[Fran Callado @FranCallado]

@garyvee Ego art - nailed it.

[Fran Callado @FranCallado]

@elonmusk Even the uncomfortable truths?

At least it's nice about it and says it'd be reluctant... 😅

[Fran Callado @FranCallado]

@staystaystace @fridababy This brand represents everything wrong with marketing these days...

Brands think they own their audiences instead of respecting them.

Humor can definitely help you connect with your audience, but you can't connect with people you don't understand or respect.

[Fran Callado @FranCallado]

@Simply__Digital Viewers don't accept anything anymore. They want their information delivered in a way that excites them.

[Fran Callado @FranCallado]

@ItsKieranDrew This is so helpful! I'm going through the process of trying to outsource as much as possible rn... thanks Kieran!

[Fran Callado @FranCallado]

Inbound leads on LinkedIn = 🔑 to scaling your coaching biz.
3 quick tips to optimize your profile:

✅ Clear, benefit-driven headline
✅ Call-to-action in your About section
✅ Consistent, value-packed posts

Take free LinkedIn self-assessment (profile link) to see how you score

[Fran Callado @FranCallado]

@ItsKieranDrew Followers become fans when they share the same values and rally behind you against a common enemy.

[Fran Callado @FranCallado]

Your most important business asset is...

Your email list.

Change my mind!

[Fran Callado @FranCallado]

If what you do helps improve someone's life one in one way or another, it's your duty and responsibility to not only make it available but market it with everything you have.

[Fran Callado @FranCallado]

@adriana_tica 😁 me too Adriana.

[Fran Callado @FranCallado]

"Timid salesmen have skinny kids"

- said the famous Zig Ziglar.

I would add...

Or become marketers.