Frank Durrell

Group Chief Marketing Officer. Adventurer. World traveller. Movie buff. Gamer. Tech enthusiast. Music lover. Photographer.

[Frank Durrell @frankdurrell]

I’m delighted to be joining Arada, a company transforming how people live, connect and thrive, as Group Chief Marketing Officer, based in Dubai.

I’ll be helping Arada scale its world-class communities and lifestyle brands across real estate, fitness, F&B, culture and beyond.

[Frank Durrell @frankdurrell]

Did DeepSeek use OpenAI to train its AI without permission. This explains how they got so far so fast. Will OpenAI take legal action? How will they provide it and will China enforce IP restrictions? Where does this leave Stargate? The fun is just beginning.

[Frank Durrell @frankdurrell]

Fantastic news for global diversification. iPhones chips starting to be made in USA.

https://t.co/zAFQNJtVKs

[Frank Durrell @frankdurrell]

If ever there was a sign the economy is biting it’s when Apple starts focusing on lower-cost devices.

https://t.co/7XmnGkZbub

[Frank Durrell @frankdurrell]

Amazed how many people post to LinkedIn about deleting their Meta accounts since the policy changes. How long until LinkedIn and Alphabet announce similar policies? Then where will these people post? Soon they will have to print these things and stick them to their fridge doors.

[Frank Durrell @frankdurrell]

I loved Linkin Park and wish the guys and their new lead singer only the best as a new band. And if, as a new band, they want to sing Linkin Park songs, then it's a tribute act. I'd prefer they focus on new material.
https://t.co/5RiWEwmN89

[Frank Durrell @frankdurrell]

This Qualcomm Snapdragon X Elite chip could be just what the PC market needs. High performance and high battery life. We just need Microsoft to get Windows to work properly and well on it.

https://t.co/8D20iQfBXG

[Frank Durrell @frankdurrell]

Surprised that it has taken this long for Apple to open a WeChat commerce channel, but I bet this will drive local sales significantly.

Local eTail in powerful community channels with significant audience really can increase sale…https://t.co/Hu43GfryP5 https://t.co/hgC3t3fkaP

[Frank Durrell @frankdurrell]

A golden child of the programmatic media age seems to be no more. If I can be of any help any of the #mediamath team, feel free to reach out. https://t.co/AIERzWemD5

[Frank Durrell @frankdurrell]

Didn’t we already all know this? Looks like carbonated drinks and likely many confectionary brands need to re-formulate fast. https://t.co/ZFitbysx0x

[Frank Durrell @frankdurrell]

Amazed it has taken so long for this multi-billion dollar #lawsuit over privacy and copyright to start around #generativeai and #chatGPT. Even though this will become a trillion dollar industry. Let’s see how this plays out in California. https://t.co/fydJOkqjtc

[Frank Durrell @frankdurrell]

Very powerful and practical use of GenerativeAI. Looking forward to seeing it in action. My main curiousity is how accurately the apparel itself will be represented through this platform. As we know complete accuracy of the final creative representation s…https://t.co/MK2oKgqGQl

[Frank Durrell @frankdurrell]

If a person ‘generates’ content based on existing IP, they risk copyright infringement and lawsuits. If Generative AI does the same, it’s a breakthrough worth billions of dollars.

Copyright discussions between media and tech imevitably will become a maj…https://t.co/vcz5Xqy7HR

[Frank Durrell @frankdurrell]

Changing the rules in EU for consumer electronics batteries. Seemingly eliminating single use or ‘glued in’ batteries. By forcing consumer replaceable batteries.

How will apple, google, Amazon, etc respond to this is anyone’s gue…https://t.co/lC016gUQx0 https://t.co/G25XGPcDFt

[Frank Durrell @frankdurrell]

Another powerful merger of major mobile phone businesses. In a time where differentiation is so difficult and costs to sustain and grow networks into the 5G and future 6G space are so high. This type of conglomeration is continually likely to happen.

Si…https://t.co/5G3K4j2PoJ

[Frank Durrell @frankdurrell]

Just announced - Atlantic Declaration

An economic partnership between UK and USA to:

- Reduce vulnerabilities across critical technology supply chains. This will mean sharing more information and coordinating in a timely way duri…https://t.co/mmXNasPEr7 https://t.co/4QCe47JrQL

[Frank Durrell @frankdurrell]

These new 3D spacial videos and images could become a seriously powerful new format for advertisers. Can’t wait to experience how this brings products and experiences to life like never before. Cars, electronic devices, food, holid…https://t.co/MhBJOgc3Bt https://t.co/Q1C68osAsB

[Frank Durrell @frankdurrell]

1.1 trillion dollars of billings and sales in 2022 for developers using the Apple App Store. Incredible creator economy for businesses large and small. https://t.co/sfP9vy2CKj

[Frank Durrell @frankdurrell]

Alarmists or realists?

“Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Some of the top names in AI have signed up to this.

#airisk…https://t.co/moV2rpqAob https://t.co/RefCzkxhyz

[Frank Durrell @frankdurrell]

WPP partnering with Nvidia on content creation with generative AI.

Lean content creation, existing asset editing, personalisation adaptation, asset re-formatting, regional and language localisation - what an incredible relationsh…https://t.co/M45fHr2L0C https://t.co/s7QNNyRCYZ