Frank Frohmann

[Frank Frohmann @FrankFrohmann]

Methodological innovations of the book include:
1. 11 C Approach” to describe the major determinants of pricing
2. Methodical integration of"price optimization" + "price-value positioning“
•Comprehensive definition of„price model"
•Integration of pricing psychology + process.

[Frank Frohmann @FrankFrohmann]

Digital transformations is - indeed - a journey.

2018 Springer Gabler released the first edition of my book (german language) followed by an updated edition in 2022.

2023: English version.

365 pages
on all major implications of digitization
on the most relevant profit lever.

[Frank Frohmann @FrankFrohmann]

https://t.co/WNetBkiN6Q

[Frank Frohmann @FrankFrohmann]

https://t.co/uEGsVS95Hy

[Frank Frohmann @FrankFrohmann]

https://t.co/eF2ald0hvO