For 20+ years, software ate the world. Now, AI Agents are eating software.
A massive signal just came out of China that most people missed:
Bairong (a publicly listed enterprise giant) started selling "AI Workers".
they call it Results-as-a-Service (RaaS). 🧵
instead of buying "seats," enterprises now "hire" agents. each agent comes with a job description, KPIs, and revenue targets.
if performance drops, the bill drops. if the agent improves, it earns more.
Bairong runs this through "Results Cloud". it’s essentially an HR system for machines.
they’ve already deployed agents across: Sales & Customer Service + Recruitment (hiring cycles cut from 30 days to 2) + Legal & Tax (handling 90% of high-frequency work)
this is where the SaaS model starts to crack.
Traditional SaaS: You pay upfront. You carry the risk.
Agentic Era: You pay for outcomes. The vendor carries the risk.
this shift is being accelerated by the collapse of build costs.
I came across this post by @martinald recently that agentic coding has slashed internal build costs by ~90%. when it's this cheap to build exactly what you need, the "Buy" in "Build vs Buy" dies.
IMO, Vendors who are not able to price against results will struggle.
the "Seat" is dead. the "Outcome" is everything. 🤖📈
Some of their first products:
Nokia: toilet paper
Sony: electric rice cookers
Samsung: fruit and fish
Lego: wooden toy ducks
Colgate: candles
Toyota: looms
Nintendo: playing cards
Tiffany & Co: stationery
Hasbro: textiles
IKEA: pens
Wrigley: soap
Avon: books
DuPont: gunpowder
Why is Norway so good at the Winter Games? There is more to it than money and weather, as described in this article. Maybe as much the way the sports model works.
https://t.co/QHHlm4VzqE
It was a pleasure to host this trans national meeting this week.
It has good progress, and it is likely to give a good basis for real and wide impact.
Thanks to all partners!
Did you know that over 50% of the top athletes in our survey did have ideas that they would like to develop into a business?
This and other findings was presented in our trans national Oslo meeting
# athletesnewcareer #dualcareeer#entrepreneurship#startups#investor
As an elite athlete, are you ready to make a successful career transition? 🎽 ➡️👩💻
So, do you know how you can effectively use your personal brand values, experiences, funds and networks in the technology-oriented sports businesses? 🚴♀️🥋⛹️♀️
Stay tuned! 📻
#dualcareer@EuSport
Springboard project has a mission to help athletes to see the the possible future career opportunities that lies in the role as an entrepreneur, an investor or a business mentor. 2-day transnational meeting with our project partners @lborouniversity in UK @EuSport@EUErasmusPlus