$TSLA China 🇨🇳 Q2 2024 sales are trending down ~11,000 (-8.7%) vs the same time last year, despite:
1) $2,000 price cuts in Q2 (on top of Q1 price cuts).
2) 0% financing
3) 0 down.
4) $3,600 Inventory discounts + Readily available inventory.
5) NEV purchase subsidy.
6) New Highland model.
Last year, they actually raised prices in Q2.
I expect Q2 to end up over 20,000 cars behind last year, as final weeks sales continue to disappoint.
@electricfelix@PayneTrane4@TroyTeslike YTD Total sales up ~.89% while BEV sales are down 2.89%.
Tesla will continue to underperform until the next generation models are ready.
@EdwardDiGi Recession is going to hit Tesla harder than the rest when ICE cars become cheap due to gas prices crashing + lack of affordable models (plus canceling RWD in US/UK) at a time where consumers are in a pinch.
But robotaxi. 💀
BREAKING: Tesla has officially begun inviting people to order the less expensive non-Foundation Series Cybertrucks!
It starts at $79,990, which means it officially qualifies for the $7,500 Fed EV credit, bringing the price down to $72,500. It gets 325 miles of range. The $99,990 ti-motor Cyberbeast is also now available to order.
Production of cheaper Cybertrucks is finally about to start!
Q3 also is a low bar considering they were supply constrained in 2023 due to production line upgrades.
“Higher deliveries” in China won’t make up for declining US/Europe sales (which are the most profitable and relevant). 2024 also is significantly impacted by much higher tax rate.
$TSLA 🇨🇳
Li Auto's China insurance data was also released last week. Here, there are 13,800 Tesla units.
(I will borrow this data.)
Tesla once again sold the most vehicles in the luxury vehicle category! Strong!
14,300 China registrations last week.
Last 2 weeks:
15,600
16,200.
2,200 is the lowest lead vs Q4 (the previous record quarter). so far.
From +550% to just up 1.4%.
Tesla new sales in California had the best month of the year in July, with over 22K new units sold in the state. In August, Tesla new sales in CA dropped -24.9%. 👀
@guitarboyled Yes, Q3 numbers will be interesting.
Meanwhile, in the more relevant and profitable US and Europe markets, sales are down significantly.
Highly likely 2024 volumes decline or they must continue devastating price cuts/incentives to maintain their “volume growth” target.
@DanielOakleyy Yes, recall that Q1 was down by 36,000 (387K vs 423K) and Q2 was down by 22,000 (444K vs 466K).
H2 needs to be up by 58,000 units to make up the difference.