While no one can predict the future, we're working to advance #predictive analytics in a scalable and actionable way. Read on to learn more about the importance of predictive #performance and why being a data-driven marketer is more important than ever. https://t.co/1NLPckcm2a
GainShare is eager to announce our partnership with @Savvi_AI! Read on to learn how together, we’re working to advance predictive analytics and real-time optimization to places not seen before in Performance Marketing. https://t.co/iXPA0BZeth
Wondering why your ads aren't performing? Check out GainShare's Top 5 Survival Guide for Performance Video to learn how to boost response rates and increase conversions. https://t.co/wwDbV2zlQC
Distracted platform-jumping consumers consume content nearly 24/7 - is your #creative doing enough to engage them? Check out our infographic for a few tips on making the most of every touchpoint with consumers. #performancemarketing https://t.co/dJfGtv1NzH
With recent discussions of a looming economic downturn, brands may be considering reducing their ad spend. Our Associate Media Director explores the long-term opportunities a recession can provide brands who stay the course amid a recession. Read on below! https://t.co/J8qDxCk6Sm
Quality creative is a key component of any successful campaign, and when it comes to developing and evaluating performance creative, the 4 Pillars of Performance Creative serve as GSPM's true north and the foundation of our newest rating tool, G-Meter. https://t.co/iALe8m2oT7
Said best by our CEO Bryan Walkey, there's nothing more frustrating than performance ads that fall short and waste ad spend! How does your video creative measure up? Check out our new performance video rating tool, G-Meter! #performancemarketing#adspend https://t.co/oap8woYRZ5
If you've not yet made the move to include Connected TV in your marketing mix, the time is NOW! Our President and COO, Cass Baker, talks the cost and value of CTV as a true performance channel. #connectedtv#performancemarketingagency https://t.co/I4NCH0K17Q
The marketing landscape and audience viewing habits are ever-changing. It's essential to reach and engage these audiences where they are. Or, in the words of our CEO Bryan Walkey's father: Fish where the fish are. #performancemarketingagency#connectedtv https://t.co/Tut8kKIeYi
Still thinking about your favorite #commercials during #SuperBowlLVI this past weekend? So are we! Check out GainShare's list of the brands that made the most of their budgets this year (and those that didn't). #performancemarketingagency https://t.co/tFQUegovS9
GainShare is thrilled to welcome Alesha Romatier to our team as SVP, Head of Accounts and Strategy. She will lead our account management teams, overseeing client performance marketing strategy and delivery. #performancemarketingagency#newhire https://t.co/oRWZ4KdTrz
It's only January, but there are already notable trends shaping the media landscape this year. Our president and COO shares GainShare's 2022 predictions and what smart marketers ought to be up to this year. #performancemarketingagency#mediatrends https://t.co/phi3BluXBK
GainShare welcomes Jaime Groth Searle as our new Creative Director! Jaime will lead creative strategy and development, further expanding our integrated marketing efforts. #performancemarketingagency#integratedmarketing#newhire#creative https://t.co/qqB6XTZe3x
Performance marketers advertising on TV in Canada are getting squeezed out of the remnant TV market. GainShare drives success for brands looking to scale and maintain CPA’s in the rapidly growing Canadian Connected TV market. #ConnectedTV https://t.co/qtvhlYcZeI
Just 56.8% of US households have a paid TV subscription. How are you reaching cord-cutters and cord-nevers? We drive great success in paring Traditional TV with a #connectedTV campaign to reach #targetaudiences and drive performance. Read on! https://t.co/K2D9J79kM3
From the airing of the first TV ad in 1941, video has changed the marketing landscape in more ways than one - and continues to do so. Read on to learn more about the impact of video marketing and its evolution over the last 80 years. #videomarketing https://t.co/5ziI5AVcBB
We're very proud to share that we've made the list of Quartz's Best Companies for Remote Workers 2021 and are thankful for our incredible team! #remotework#QuartzBestCompanies https://t.co/FBrswq1bN0
What's the key to a successful performance-driven CTV Campaign? Our very own Sr. Manager of Programmatic Media has a few ideas. Read on! #performancemarketingagency#connectedtv https://t.co/dkYR7peFli
One on-demand platform had their most successful upfront to date in 2021 - what does that mean for #performancemarketers? Read our EVP, Rebecca Barr's take below! #performancemarketingagency https://t.co/DBGl3T2Pox