Kaspy

[Kaspy @Galaseus]

@EuropaLeague @ManUtd https://t.co/ixg3lRDk9B

[1. FC Union Berlin @fcunion]

@TouchlineX Sincerely, shut the fuck up.

[Kaspy @Galaseus]

We are down to four...

[Anish Moonka @anishmoonka]

The diamond engagement ring was invented by an ad agency in 1947. Before that, only 1 in 10 American brides got one. The company behind it, De Beers, was worth $9.2 billion three years ago. Today that number is $2.3 billion, and its owner is trying to find a buyer.

In 1940, diamonds were a luxury for the rich. Nobody proposed with one unless they had serious money. De Beers had a warehouse full of diamonds and no customers, so they hired NW Ayer, an ad firm out of Philadelphia. A copywriter named Frances Gerety came up with four words: “A Diamond is Forever.” NW Ayer paid Hollywood studios to write diamond proposals into movie scripts. They planted stories in gossip columns about which rock some actress just got. They invented the “two months’ salary” rule, the idea that a man should spend two months of income on a ring. None of that existed before. It was all marketing.

By the 1990s, 8 out of 10 American brides wore diamond engagement rings. Then De Beers did it again in Japan, going from 5% to 60% in 14 years. Advertising Age called it the greatest advertising slogan of the 20th century. They were right.

The whole business ran on one trick: make diamonds seem rare. De Beers controlled most of the world’s supply but only released a small amount each year. That artificial shortage kept prices sky-high. And the “forever” in the slogan had a second job: if nobody resells their diamond, supply stays tight and prices stay up.

Lab-grown diamonds blew that apart.

You can now grow a diamond in a lab that is the same thing, atom for atom, as one pulled out of the ground. Costs 80–85% less. In 2019, only 6% of engagement rings in America had a lab-grown stone. By 2025, that number was 61%. That’s from The Knot’s annual survey of 10,000+ newlywed couples. People are buying bigger rings (1.9 carats on average, compared to 1.6 for mined) and keeping the savings.

De Beers saw this coming. In 2018, they launched their own lab-grown jewelry brand called Lightbox, priced at $800 per carat. The idea was to make lab-grown look like cheap costume jewelry so people would still pay a premium for “real” diamonds. Prices tanked 90% anyway. By 2025, American grocery stores were selling lab-grown diamond rings for $200. De Beers shut Lightbox down last May.

Since 2023, De Beers has lost nearly $7 billion in value. It lost over $500 million in 2025 alone and has about $2 billion in diamonds sitting in storage that nobody is buying. Its parent company, Anglo American, is now in what they’re calling “advanced discussions” to sell off the whole thing. A 137-year-old company, dumped.

The greatest ad campaign ever made convinced a planet that a common carbon crystal was worth two months of your salary. The product that’s killing it just proved you can grow the same crystal in a factory for pocket change.

[Kaspy @Galaseus]

@TouchlineX Man of the people

[Kaspy @Galaseus]

This is genuinely outrageous.

[Kaspy @Galaseus]

What’s stopping Man United fans aka ‘The Red Devils’ from doing this?👹

[Kaspy @Galaseus]

This is fucking pathetic, stay natty guys.

[Clipalot @clipalottt]

Clav revealed he’s back on 300 MG of TREN daily after fans started REALIZING his DECOMPOSING PHYSIQUE 😳🔥

“You see the f’ing tren you see the tren boys” 🔥

[Kaspy @Galaseus]

Youngsters delivering in ATP Miami 🎾

[Kaspy @Galaseus]

@EHcomps Juan Mata, David Villa and David Silva.
What was Valencia cooking back then

[Kaspy @Galaseus]

@BlessingGives Elon have created a community incentivizing people to outright lie to farm likes lol

[Kaspy @Galaseus]

@Footballtweet Viking won deservedly, but also highly benefited from not playing midweek Europe games.

Won by 1 point, but Glimt had better goal difference and same wins whilst playing Champions League.

This season will be very different

[Kaspy @Galaseus]

@jack @blocks First of many more layoffs to come.

[Kaspy @Galaseus]

@Olympics @milanocortina26 Then add the fact he won 6/6 World Cup gold last year. That’s 12/12 IN A ROW! 🇳🇴🥇

[OGi 🐐 @BCNOgi]

Kills me how Bodo forward slash Glimt from bumfuck Norway have become a superteam

[Kaspy @Galaseus]

@NoteSphere What’s stopping Adidas from making the home jersey similar to this?

[Ray Dalio @RayDalio]

https://t.co/tjmbT5ytUN

[Kaspy @Galaseus]

@ZandiSussex This post is super cringe.

[Kaspy @Galaseus]

@GuruAnaerobic Norway keeps producing 💎🇳🇴

[Kaspy @Galaseus]

Been waiting for a sponsor to launch glow kits, this looks absolutely insane

[B/R Football @brfootball]

RB Leipzig release a special edition jersey that glows in the dark ⚡