Gary Spagnoli ⚓⛵

founder - ⛵ - turning analytics data into direction with AI

[Gary Spagnoli ⚓⛵ @GarySpags]

@JHTScherck 👀 😅

[Gary Spagnoli ⚓⛵ @GarySpags]

@amar_patel @allgarbled Love this reply. In February, we spent some time improving the UI of our application to look less Claude + Gemini built... More brand aligned. And then realized some of that work was a waste of tokens. My users and customers did not care. Removing that does not improve the UX

[Gary Spagnoli ⚓⛵ @GarySpags]

@Travis_Sawchik @TheAstrosLocker $7000 per game is woefully inaccurate. $300k per game is more of a ballpark range.

Each 30 second slot costs between $1000 - $10k

(Source: my business buys RSN / baseball ads for local home service businesses)

[Paul Graham @paulg]

Prediction: In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make.

https://t.co/3GQUlfH58t

[Gary Spagnoli ⚓⛵ @GarySpags]

@wilreynolds Rather than teach our clients Claude and how to set it up with the MCP... We just built the UI ourselves so clients can login and connect. That was the basis for the first iteration of our product in Q4 when it was just GA4's MCP and Gemini -- https://t.co/EpHqCjouuh

[Gary Spagnoli ⚓⛵ @GarySpags]

@rileycx We've built analytics AI agents for our agency, and launched them publicly .... And it's funny, because I think a YC application and waiting period would only slow us down.

https://t.co/EpHqCjp2jP

[Gary Spagnoli ⚓⛵ @GarySpags]

@JackEllis I pay for both and still use Cursor mainly. I like the IDE. I know people say just use VS Code... But... There's so much efficiency in Cursor already, I need a bigger reason to leave. Claude CLI is great. Cursor gets way more of my attention though.

[Gary Spagnoli ⚓⛵ @GarySpags]

@Stretchedwiener @Rono_Kev I love this discussion. I appreciate your take.

In my opinion- the "energy in" part of the equation now can be focused on solving a customer's problem + can be diverted into areas other than coding + dev. I don't disagree entirely with what you're saying. The work matters!

[Gary Spagnoli ⚓⛵ @GarySpags]

@Stretchedwiener @Rono_Kev This is incorrect.

Distribution always matters. Software still matters. Software creation is lower. It does not change the equation of any successful business.

It's as if the old school printing press complained about social media - arguing the printing process is the value.

[Gary Spagnoli ⚓⛵ @GarySpags]

Excited to soft launch today - I've been working on this since about November - It's in beta at - https://t.co/EpHqCjouuh

It connects to the Google Analytics MCP + API + our knowledge base so you get insights -

If you have any questions, let me know!

[Analytics Mates ⛵ | AI for Google Analytics @AnalyticsMates]

We just opened a small beta for The Helm — an AI analytics app we’ve been quietly building.

It’s designed for people who want judgment, not dashboards.

If you use Google Analytics and want clearer answers →
👉 https://t.co/x7DwyReONw

(Very early. Feedback welcome.)

[Gary Spagnoli ⚓⛵ @GarySpags]

@hvpandya met with execs at the design firm IDEO, even they said the speed to prototype is key - often means "the design *tools* that our team has historically been trained on are becoming less important but the design principles are becoming more important than ever." Major impact on ops

[Gary Spagnoli ⚓⛵ @GarySpags]

@aymanalabdul This absolutely works. I'm endorsing this as a buyer, too.

There are all of these cold sales tricks, and one web dev vendor won my attention for our first meeting with "I have tickets to the hockey game tonight. It's at 7. Want to join me?" and... I did. And later hired them!

[Gary Spagnoli ⚓⛵ @GarySpags]

@lilyraynyc I've created a Google Analytics 4 AI Agent copilot with this. Two clicks to connect to the GA4 MCP to start asking questions -

I'll DM you.

[Gary Spagnoli ⚓⛵ @GarySpags]

We manage media spend for clients. Advertising charges at minimums of $100k a month. I've had friends tell me about miles + points + credit card benefits optimization and they're always surprised when I bluntly say... I don't have time for it and do not care... This is why...

[Wall Street Journal Opinion @WSJopinion]

Maybe corporate executives think complexity is good for business. Or maybe, through repeated exposure, Americans have been desensitized to the burden that unnecessary complexity imposes on us, writes Eliot Penn
https://t.co/RiEdHwUAhc

[Gary Spagnoli ⚓⛵ @GarySpags]

@JHTScherck Love this. Implementing immediately

[Gary Spagnoli ⚓⛵ @GarySpags]

Incredibly useful for any teams coding with AI support -

[Boris Cherny @bcherny]

I'm Boris and I created Claude Code. Lots of people have asked how I use Claude Code, so I wanted to show off my setup a bit.

My setup might be surprisingly vanilla! Claude Code works great out of the box, so I personally don't customize it much. There is no one correct way to use Claude Code: we intentionally build it in a way that you can use it, customize it, and hack it however you like. Each person on the Claude Code team uses it very differently.

So, here goes.

[Gary Spagnoli ⚓⛵ @GarySpags]

And yes I know it was on NYE (I was at the game in Chicago) last year.

But as far as I can tell today, New Year's Day, is once again a sports dead zone... And an opportunity for one of the leagues to take.

Thoughts @Braylon_Breeze @EmptyNettersPod

[Gary Spagnoli ⚓⛵ @GarySpags]

Sports vent- The NHL winter classic being on Jan 2 at 8pm for 2026 is insane.

Today, New Year's Day, when Americans (+Canadians) are off work - we have no professional sports on national TV until the evening.

No sports this afternoon other than college football.

[Gary Spagnoli ⚓⛵ @GarySpags]

Yet Christmas day, a holiday typically filled with more activities had the NBA and NFL competing with games. Today nothing?

The NHL used to own this day. Why didn't the NBA and NFL take it over?

[Gary Spagnoli ⚓⛵ @GarySpags]

Something I'm thinking about when it comes to AI and vibe coding... is that it's so easy to prototype tons of features... volume is easy.

The real skill becomes editing away.

You do not have to be perfect up front. You can do a ton immediately, then focus on refining.