Gabriel Bilotta

[Gabriel Bilotta @GBilottaSTHM]

A perfect example of Ambush Marketing would be how Bud Light worked their way into the Eagles Super Bowl Parade without being a sponsor of the team, and really just having a connection via Lane Jonson, one of the Eagles offensive linemen #sthm3224 #group1

[Gabriel Bilotta @GBilottaSTHM]

@Kasp_11 @dr_marshmallow

[Gabriel Bilotta @GBilottaSTHM]

What is your main source of information? #group1 #sthm3224

[Gabriel Bilotta @GBilottaSTHM]

@PiaseckiTU And that ability certainly comes from technology more than anything else #sthm3224 #group1

[Gabriel Bilotta @GBilottaSTHM]

@Kasp_11 Perhaps our processes have changed, as we have adapted to the new technology and more that is available to us, but I do not think our pattern of thinking had changed much. I believe humans at their core all still operate in the same way, no matter technology etc #sthm3224 #group1

[Gabriel Bilotta @GBilottaSTHM]

I certainly pick the side of Part B. Humans are adapting to and relying on technology for everything nowadays, our patterns of thinking have not changed at all #sthm3224 #group1

[Gabriel Bilotta @GBilottaSTHM]

@SydneySloan21 Agreed, but I do not even think our pattern of thinking has changed #sthm3224 #group1

[Gabriel Bilotta @GBilottaSTHM]

The Spring Game is a great example. All of Temple Footballs staff and various Twitter accounts have only used technology to promote the game @PiaseckiTU #group1 #sthm3224

[Temple Owls @TempleOwls]

When it’s Friday, 79 degrees, and the spring game is tomorrow 👇😂

[Gabriel Bilotta @GBilottaSTHM]

All throughout the summer leading up to football season, various Twitter accounts such as @YahooFantasy will constantly be sending out messages and reminders to prepare for the upcoming season by getting into a league with your buddies. #sthm3224

[Gap Tooth Assassin @ShefMir]

Bracket pool are great for the workplace. It brings everyone together #sthm3224 #Group2

[Gabriel Bilotta @GBilottaSTHM]

Any way we slice it, March Madness and bracket pools are far too much fun for any sports fan not to participate in #group1 #sthm3224

[Gabriel Bilotta @GBilottaSTHM]

There are so many different promoters trying to get their hands on March Madness that I personally like the stay away from those type of bracket pools. I would much rather compete with my friends #group1 #sthm3224

[Mike Morrissey @TU_Morrissey]

FanDuel is capitalizing off of March Madness. You‘ compete with others by picking certain amount of teams instead of a full bracket. The longer the teams are in, the more points you get & the closer you are to winning money! #STHM3224 #Group1
https://t.co/VcsQ7IaRXd

[Gabriel Bilotta @GBilottaSTHM]

@JazmineClarke6 @Kasp_11 Not so easy to win money! But most certainly to socialize. #group1 #sthm3224

[Gabriel Bilotta @GBilottaSTHM]

@PiaseckiTU Agreed. Utilizing platforms that everyone has access to is a major way for promoters of March Madness to really grab hold within their target market. #sthm3224 #group1

[Gabriel Bilotta @GBilottaSTHM]

@Kasp_11

[Gabriel Bilotta @GBilottaSTHM]

While I do think that bracket pools major draw is social based, there is a heavy influence of gambling that may draw individuals to gamble outside of March Madness as well #group1 #sthm3224

[Gabriel Bilotta @GBilottaSTHM]

@brayden_hanna I agree completely, bracket pools can be as widespread as you want and that just promotes more and more inclusivity! #sthm3224 #group1