With the brand you’ve built, not every conversation on X deserves your attention.
Jumping on every relevant or irrelevant topic risks watering down your brand and credibility.
As someone aspiring to lead a nation, your voice should be selective, deliberate, and purposeful.
“Don’t call me Tony, call me Mr. Elumelu or ‘TOE.’”
When I said Tony Elumelu is a content creator with little or no intellect, his supporters were enraged.
Now, what exactly is the difference between being called “Tony” and “TOE”? Much ado about nothing!
This is what Nigerians used to call “money miss road.”