In this fluid environment #automotive, focus on fixed ops and sourcing used cars will be the best offensive play. In contrast, some dealers play defense, an expansion mindset that grows fixed ops and sources from customers with equity in maturing leases will win. This month, I know a lot of dealers who are having record-breaking months.
Wholesale used vehicle prices (mix, mileage & seasonally adj) based on @Manheim_US Index declined 0.6% in first 15 days of March compared to full month of February leaving the Index down 14.9% y/y. NSA price up 2.8% and down 11.6% y/y. https://t.co/Tt0RVbz0FJ
EV Market Day Supply at 139 Days...dealer websites need to have all the available incentives of $5,238 (avg EV $) to push the narrative of a lower payment...the average NC payment is $744, with EVs pushing payments well below the national average, dealers know how to sell a payment. #DigitalMarketing #OTT #EV #bestdeal