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An ad automation platform created to remove the complexities of digital marketing, enabling agencies to use 1st-party data to create a more effective offering

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Wishing you all a very Happy Halloween

Hopefully none of your digital marketing woes are too, too scary today!

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#Meta #Facebook #Advertising

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Meta has had an incredibly difficult 2022 thus far

But they've spent years cementing their position atop the advertising world

So they're making every effort to right the ship

Our latest:

https://t.co/qearxU9Vql

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With automation, however, ads can be launched, updated, or edited in a matter of minutes – allowing advertisers to reinvest that time saved on high-leverage activities

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Advertisers in industries that have large, dynamic inventories (automotive, real estate, etc.) have to manually update and edit listings that change on a moment's notice

This volume of campaign creation and management is a drain on agencies' time and resources

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5. Will this tool help you differentiate your agency?

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Are you looking to invest more in your MarTech stack?

Make sure you're asking yourself these 5 questions before you do!

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4. What training is needed and available when introducing the new tool to existing staff and on an ongoing basis?

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Apple has big plans for the advertising branch of its business

But as we mentioned in our piece exploring the subject, they just don't have the same traffic as Google or Facebook to be a real threat yet

https://t.co/ig08FBk46b

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#Apple
#Advertising

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Apple has made several calculated moves in the past year to disrupt the digital advertising space.

Should Google and Facebook be worried about their position?

And what does this mean for agencies?

Our latest:
https://t.co/Ht8tvvXLVQ

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At Chassis, we're optimists

It's the whole reason we exist

We saw the strain that campaign creation was putting on advertising agencies and knew that surely there had to be a better way

And there is

Read more about how and why we founded Chassis here:
https://t.co/ExnAzCjYMk

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Will automation make all of our jobs obsolete? Well, yes and no. It may make some highly redundant jobs that don't require human creativity obsolete

But it will also create jobs where humans have a chance to be their creative selves

https://t.co/8Q0MiZuiYM

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Apple is starting to gain a not so insignificant piece of the advertising pie, but we have to imagine that the ceiling is fairly low if its advertising depends on app store traffic alone https://t.co/8mo11w9bXs

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Marketing is effectively a competition for your audience's attention, and it's no secret that video holds a distinct advantage

Because of this, we here at Chassis have developed the foundation for scaled video
https://t.co/Hin8dxFsDW

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With an uncertain financial outlook for the remainder of the year, agencies are going to need to optimize their efforts and drive strong ROI

#Advertising
#Martech
#Chassis
https://t.co/YcFwa3epmZ

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We often discuss the cultural reasons agencies struggle with burnout, but what about the technological reasons?

Read the latest from Veronica Buitron about how automating ad campaigns can bring about happier employees and less turnover:
https://t.co/U7GzBac9nc