Apartee

A multi-functional community and tech platform that provides students with accommodation, financial assistance, skill development and “study and earn” services

[Apartee @getApartee]

Student accommodation has been a major area of concern with the increasing number of student populations in Nigeria.

[Apartee @getApartee]

@domm @getApartee

[Apartee @getApartee]

May the blessings of Allah keep your heart and home happy and joyous.

Happy Eid- el- Fitr
#eidelfitr #apartee

[Ayula @iamAyula]

#8. Keep your customers updated on improvements, new features and updates, and demonstrate new ways they can use your product and get added value from it.

[Ayula @iamAyula]

#7. Reciprocity creates retention. Surprise emails, personalized thank you notes, unexpected incentives can have a big impact.

[Ayula @iamAyula]

#6. Ensure to communicate results and outcomes- they are more likely to stay with your company if they are aware of the results and ROI you deliver.

[Ayula @iamAyula]

#5. Offer 24/7 support- your support doesn't end with phone calls of complaints about the brand, social media comments and feedback are additional channels to concentrate on and show you truly care.

[Ayula @iamAyula]

#3. Set Expectation- Ensure you can meet them. Disappointment happens when expectations exceed reality.

#4. Be always ready to launch something with added value- Customers stop using a product because they no longer see any value in it for them.

[Ayula @iamAyula]

Developing a strategy to increase retention and reduce churn involves the following;

#1. Segment your customers carefully and accordingly.
- Most valued customers
- Potentially valued customers
- Valueless customers
- One-off customers

2. Deliver Extreme Value

[Ayula @iamAyula]

A personal relationship can’t be built overnight, and business-to-customer relationships are no different.

[Ayula @iamAyula]

The best way to engage customers is through genuine conversation.

[Ayula @iamAyula]

Developing a great strategy involves making tough choices.

[Ayula @iamAyula]

Simply means that when a customer is not doing business with you, it is because they are disloyal and we bank on the customer to be loyal.

[Ayula @iamAyula]

What's the difference between customer retention and customer loyalty? Loyalty is a symptom, and retention is the cause.

[Ayula @iamAyula]

When brands say they are acquiring customers I get confused because - a customer isn’t truly ‘acquired’ unless they’re in it for the long run- ’Retention’.

[Ayula @iamAyula]

The art of ’acquiring’ a customer or user simply means you are in the business to ‘impress, delight, reveal to the customers your product.

When you start to show the customers a different journey and disclose to them that they are valued, you are in the business of retention.

[Ayula @iamAyula]

Returning customers = return on investment.

[Ayula @iamAyula]

Churn happens when customers leave.

Churn rate = the number of customers you lost over the period ÷ the number you had at the start of the period.

[Ayula @iamAyula]

Revenue churn rate = revenue lost over the period ÷ revenue at the start of the period.

You cannot discuss Customer retention without considering the effect on your brand revenue.

[Ayula @iamAyula]

You’re probably thinking. ‘Retention is good, churn is bad’. Well, you need to know why they are leaving by:

#1. Conducting a survey
#2. Pin point the problem
#3. Analyze their activity versus inactivity period
#4. Organize a test group and test water
#5. Timing is key

[Ayula @iamAyula]

Join a live webinar hosted by Henry Tabansi of Tracksend, Abraham Ojes of Zend Lab and I to discuss the best strategies for customer retention to achieve hyper-growth.

Link to Register: https://t.co/MYoR9pMsrW