Government Marketing University

Experience the new way of gaining and sharing #government marketing knowledge.

[Government Marketing University @GetMarkedU]

Huge congratulations to Guy Timberlake, our 2022 Lifetime Achievement Award recipient, as well as every other GAINer Award honoree - the most fearless thought leaders and government marketers. You inspire us every day! #GAIN2022 #GMarkU

[Government Marketing University @GetMarkedU]

Trend #7: The evolving events space - in-person events are still making a slow comeback as we enter the post-pandemic world. #GAIN2022 #LearningWithGMarkU

[Government Marketing University @GetMarkedU]

Trend #6: An influx of federal spending - there’s never been a deeper amount of spending in every single government market than there is right now. #GAIN2022 #LearningWithGMarkU

[Government Marketing University @GetMarkedU]

Trend #5: The shifting battlefield - the crisis in Ukraine along with the emerging threat of nation state actors births new opportunities for cybersecurity companies.

[Government Marketing University @GetMarkedU]

Trend #4: Leading with data-driven content - public sector pain points are often written into legislation, giving marketers a unique window into their customers' needs. Take advantage! #GAIN2022 #LearningWithGMarkU

[Government Marketing University @GetMarkedU]

Trend #3: Your data strategy has never been more important. Which leads us to...

[Government Marketing University @GetMarkedU]

Trend #2: Navigating the government workforce challenge - There's been a "great resignation" over the past few years and retaining good talent is a challenge. #GAIN2022 #LearningWithGMarkU

[Government Marketing University @GetMarkedU]

Trend #1: Economic uncertainty and its impact on the public sector - Inflation is up and times are economically uncertain across all sectors of government. #GAIN2022 #LearningWithGMarkU

[Government Marketing University @GetMarkedU]

Tom Mahoney, Tim Hartman @timhartman, and Constance Sayers @constancesayers are sharing 7 Trends That Will Drive the Year Ahead. Stay tuned for the breakdown! #GAIN2022 #LearningWithGMarkU

[Government Marketing University @GetMarkedU]

Where should you be marketing to the DoD? Why not on the TVs in the gym on base or on the carts at the golf course? Lou Anne Brossman @GovMktgExpert, Erin Hawley @erin_hawley, and Stephen Ellis @sell1s had some creative ideas to share for getting in front of the right people!

[Government Marketing University @GetMarkedU]

Megan Battaglia @ThunderCat_Tech, April Downey @aprlnmay, and Tom Suder @tsuder share their advice for carving out your corner of the crowded cybersecurity market. Knowing your audience and catering your efforts to them + good thought leadership = key! #GAIN2022 #GMarkU

[Government Marketing University @GetMarkedU]

"Reputation, revenue and relationships, that's how you measure success." - @SherriSirotzky #GAIN

[Government Marketing University @GetMarkedU]

“Understanding our agencies’ missions is the most important step.” Thank you @Dena_Potter, @TabithaMClark, @lesliesuhr, Gabe Lugo, Caitlin Justesen, and @CarmelGarrison for sharing your wisdom and insights on communicating from the front lines! #GAIN2022 #GMarkU

[Government Marketing University @GetMarkedU]

Thank you to our amazing sponsors. #GMarkU #GAIN2022

[Brian Chidester @ChidesterAB]

Looking forward to seeing everyone tomorrow at #GAIN2022 tomorrow. Check out my panel, Repositioning Yourself in the “New Approach to Cloud,” to learn everything you need to know about ways to effectively message your cloud value. #cloud https://t.co/4Ag6ZIsnsM

[Erica Glotfelty @ericaglo]

Doodle Breaks brought to you by @ArtFormAgency at #GAIN2022 today. ☺️👋

[Government Marketing University @GetMarkedU]

“Be a social media lifeboat in rocky seas” -@AaHeffron

[Government Marketing University @GetMarkedU]

Aaron Heffron @AaHeffron of Market Connections is sharing insights from the Marketing 4 Public Sector Study over a delicious lunch. “We want to transition from awareness to familiarity. Familiarity is linked to favorability.” #GAIN2022 #GMarkU #BuildYourSuccess

[Yes& Agency @YesAndAgency]

Stop by the @YesAndAgency table and grab a ball for a chance to win free movie tickets!
#HavingaBALLatGAIN

[Government Marketing University @GetMarkedU]

The party is ON in the Innovation Hub! #GAIN2022 #networking